Casino Promotions Executive

3 months ago


Gibraltar, United Kingdom LiveScore Group Full time

**Hybrid working 4 days a week in the office + 1 day from home**

**The Role**

Reporting to the Senior Promotions Manager, this role will cover all aspects of Casino promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys.

You will develop a clear understanding of player activity to help increase retention, cross-vertical activity, and revenue.

You will work with relevant teams across the business, such as CRM, Design, Casino Team, AM team, Ops, etc. to ensure the effective delivery, sign off and implementation of campaign creative briefs to produce solid campaigns that can be released to customers.

Whilst it would be largely beneficial if you have already worked in the Bulgarian market - it is **not essential **for the role. Fluency in the local language **is essential**.

LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved. We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.

We use our platform for positive social change and work to build a company our employees are proud to work for. We have a long-term commitment to diversity and inclusion. Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.
- We know a job description can often deter an applicant who does not believe they match 100% of our requirements. If you are interested in this position and have relevant experience, then we would still love to hear from you._

**Key Responsibilities**
- Creating high quality and timely campaigns that are customer centric across multiple verticals.
- Continuously analyse performance on an ongoing basis and focus on enhancing player Conversion, Retention and Reactivation.
- Help with weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways.
- Work in conjunction with the Insights team to deep dive into behaviour versus value, which will help to define our targeting and segmentation.
- Create an engaging Casino experience that is mirrored and tracked across all touchpoints and channels.
- Manage workload and relationships with core stakeholders (i.e. Marketing, Legal & Compliance, Copywriting and Design).
- Work closely with all operational teams (i.e. Customer Services and Sport Operations), answering quickly and professionally all escalated support queries.
- To work on any other reasonable task required by your manager.

**Skills, Knowledge and Experience**
- Fluent in Bulgarian language
- Proven experience in marketing promotions within the Gaming industry-Casino an advantage
- Knowledge and interest of online gaming products
- Extremely organised with a passion to drive optimisation through quantitative and qualitative insight
- Enthusiastic and naturally inquisitive
- Excellent with time management and ability to multitask
- Proficient using Microsoft Office (particularly Excel)
- Proactive attitude and committed interest to the team's objectives
- Ability to build strong working relationships
- Confident in communicating and presenting with core stakeholders across the business

**What can we offer?**
- Company Performance bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare scheme (ability to opt into scheme from day 1 of employment) + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Daily snacks, quality coffee, soft drinks and regular socials


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