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Head of Marketing

4 months ago

Remote, United Kingdom KIDS Full time

**About KIDS**:
***
- Passionate, caring and trusted since 1970, KIDS is a national charity that provides more than 120 different services and works with around 80 Local Authorities across England in order to help disabled children and young people develop independence and achieve their aspirations. As well as working with individuals from birth through to age 25, we offer invaluable support and practical help for their families too, in environments where there’s a real sense of achievement. The work can be challenging, and humbling at times, but it’s also hugely rewarding and meaningful. Maybe that’s why our staff tend to stay with us for many years.**About The Role**:
***

This is an exciting time for a talented marketing and communications professional, with experience in a fundraising or sales environment, to join KIDS. We are an ambitious charity with a clear strategy to increase our reach and engage more disabled children, young people and their families. As Head of Marketing you will lead new activity to raise awareness and support for KIDS amongst key external audiences.

Initially, your main priority will be completing an exciting brand refresh, establishing and driving through the brand and delivering a new website alongside the Digital Project Lead by the end of 2023. More broadly, you will bring senior level experience to help KIDS build a strategic marketing approach whilst testing and optimising marketing plans.

Supported by the Digital Communications Officer, you will transform our ability to create standout content, building a bank of impactful assets and stories. You will be quick to identify and engage the right stakeholders, proactively build strong relationships across service delivery teams, and work with service users to make that happen.
- You will support the Director and CEO with broader external communications priorities, including building policy and campaigning capacity, and you will provide marketing expertise to help test new income generating services.**Please note **this post is**:
**Part time-** We are happy to talk flexible working and consider 3 or 4 working days or a shorter hour day across more days.

**Fixed term duration**: 18 month contract.

**Home Based** (with occasional travel to KIDS offices).**About You**:
***

Highly collaborative and results focused, you will thrive on working on multiple projects whilst leading colleagues through change. You will bring your experience of results-driven marketing planning, ensuring an audience and data-led marketing approach, from generating leads for new supporters, to converting, welcoming and stewarding them through engaging journeys.

**Location**:

- Home Based

**Department**:

- Fundraising

**Salary Details**:

- £42,000 FTE Per Annum

**Advertising Start Date**:

- 20 Feb 2023

**Advertising End Date**:

- 13 Mar 2023