Head of Social
7 months ago
**Company Description**:
Growth Gorilla is a specialist digital marketing agency that helps fintechs and financial service brands succeed in the market. We work with clients to develop and execute strategies for successful market entry and growth. With a team of experts who have already grown over 40 fintechs, we provide clarity, flexibility, and cost-effective solutions to our clients, allowing them to launch with confidence and overcome any challenges. Visit our website to learn more about us.
**Role Description**:
This is a full-time remote role for a Head of Social & Influencer Marketing. The role will be responsible for shaping our client's social media presence, by leading and executing social and influencer marketing strategies for our fintech and financial service clients. This includes identifying and engaging with relevant influencers, developing creative and impactful campaigns, managing influencer relationships, and analysing campaign performance, whilst helping clients develop organic social growth.
The role will also collaborate closely with cross-functional teams to align influencer marketing efforts with overall marketing objectives. Being creative, and being constantly on top of trends and industry knowledge to know what will stand out in the market will help.
**Key Skills needed**:
- Strategic thinker with the ability to develop and execute comprehensive influencer marketing strategies that drive results for clients.
- Excellent communication, leadership and team management skills, with the ability to inspire, motivate a team.
- Be able to work with other departments, such as the paid team, to execute cross-channel campaigns.
- Provide strategic counsel when it comes to all Influencer marketing and social content related activity.
- Ability to identify and engage with relevant influencers & manage relationships.
- Creative thinking and ability to develop impactful influencer campaigns.
- Analytical mindset and ability to measure and analyse campaign performance.
**Experience needed**:
- Building campaign strategies, lead discovery sessions/workshops etc.
- Using audience insights, data and understand digital opportunities to develop ideas that will drive clients goals from search and brand awareness to conversion.
- You have worked on and developed robust influencer strategies and campaigns and understand how to develop a social network which works harder for our clients, and understands organic social growth.
- You can take a vision and confidently share it with others in the wider team - expertly briefing copywriters, designers, content creators and data analysts to create compelling content.
- Proven experience in influencer marketing, including strategy development and campaign execution.
- Understanding of the fintech and financial services industry would be beneficial but not essential.
**What We Offer**:
- Significant career advancement, learning opportunities and direct input into building the culture and processes of the business.
- 23 days of holiday, plus birthdays and bank holidays.
- Top of the range equipment.
- Full remote working - work from home (or on the beach)
- Continuous training and personal development across both technical and business skills.
- Regular team events across the UK
**Why work with us?**
If you’re reading this, it is likely that you have some experience in project management, hopefully... So before you read on and find out what we need from you, we thought we’d tell you a bit about who we are and why you should want to work with us.
**We put our team first**
Our team is more important than our profits. Don’t get us wrong, we love profit, but we also love seeing smiling faces on our calls.
**We don’t work with a$$holes**
Clients or colleagues. No ifs, no butts (pun intended) no maybes. We’ve built a team on mutual respect and we don’t hire anyone that doesn’t agree.
**We are inclusive**
We’re ourselves, so you should be too. Our culture supports our diversity. We embrace our differences and want our team to feel comfortable in the skin they’re in.
**Everyone has a voice**
We don’t believe in hierarchy. We make sure everyone’s ideas and opinions are heard, considered and respected.
**We support our team**
We focus on creating an environment where our team can thrive in their career. We offer support, mentorship and anything they need to get them to where they want to go.
**We’re fully remote**
You can work from the beach, the sofa or the toilet. We don’t care as long as you’re getting your work done... and not joining video calls from the loo.
**Salary**: £42,000.00-£45,000.00 per year
**Benefits**:
- Company events
- Company pension
Schedule:
- Monday to Friday
**Education**:
- A-Level or equivalent (preferred)
**Experience**:
- Digital marketing: 4 years (preferred)
- influencer Marketing: 4 years (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: Remote
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