Head of Brand

2 weeks ago


London, United Kingdom University College London Full time

**Ref Number**

B23-00035

**Professional Expertise**

External Engagement, Communications, Marketing and Events

**Department**

Vice-President (External Engagement) (B23)

**Location**

London

**Working Pattern**

Full time

**Salary**

£61,923 - £67,259

**Contract Type**

Permanent

**Working Type**

Hybrid (20% - 80% on site)

**Available For Secondment**

No

**Closing Date**

15-Jun-2023

**About us**:
UCL is a radically different university. Founded in 1826 in the heart of London, UCL’s history is one of world-leading pioneering research, education, discovery, and societal benefit, built on foundational values of inclusion and excellence in all endeavours. UCL’s will be celebrating its Bicentenary in 2026, a once in 200 years opportunity to enhance UCL’s reputation, brand awareness and standing as a global university by celebrating what has been achieved and demonstrating UCL’s preparedness for the next century. We are seeking a highly skilled and experienced Head of Brand to join the Vice President External Engagement (VPEE) to lead the development and execution of a strategic brand framework for UCL. VPEE coordinates UCL’s engagement with a range of external and internal audiences, raising the university’s profile and influence, and managing its brand and reputation. They promote the public value of UCL’s research and education, both within the UK and globally. It is a service-driven team of communications and marketing professionals who deliver sector-leading institutional communications, media relations, public affairs, brand and integrated marketing, student recruitment, and events. The role sits within the Marketing Team within VPEE and reports to the Marketing Director.

**About the role**:
The role will report into the Director of Marketing and work in partnership with senior colleagues within the External Engagement portfolio and across the University. They will help shape and be responsible for developing and implementing UCL’s strategic brand framework consisting of four key workstreams to include brand governance, brand experience, discovering our future brand narrative and position through extensive perception analysis, and establishing tracking of brand power to enhance brand Awareness. They will work in in partnership with key internal and external stakeholders, ensuring strategic priorities and pan-UCL projects inform and align with the overall UCL brand. The Head of Brand will be both guardian and governor for the UCL Brand, ensuring the maintenance of UCL brand identity standards, architecture, narrative, sign off process and guidelines across UCL and its relevant suppliers. They will empower and develop a talented team of Brand Executives who interface across UCL proactively and productively providing support and solutions to internal colleagues and external partnerships on using our brand, telling our brand story, and developing tools and templates. In addition, they will inspire a matrix team of senior colleagues who interact with the UCL brand, driving forward and implementing many projects under the Brand Framework.

**About you**:
**What we offer**:
**Our commitment to Equality, Diversity and Inclusion**:



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