Head of Brand Marketing and Communications

3 weeks ago


London, United Kingdom NL Recruitment Full time

Head of Brand Marketing and Communications, a fantastic opportunity to join an International Animal Welfare Charity, based in Central London. Offering Home Working, with ideally one day a week in the London office.

As the Head of Brand Marketing & Communication, you will play a critical role in achieving the new 5-year Fundraising and Communication strategy. The strategy is focused on increasing brand visibility, driving supporter growth, engagement, and income. You will;
- Lead a team across external comms and digital marketing, who are responsible for developing brand awareness and creating issue-based digital campaigns. These campaigns will both mobilize and engage the public and supporters to support the causes work, while also enhancing the charities visibility and reputation in the sector.
- Be instrumental in developing and championing a new content strategy that enables the charity to tell compelling stories to a range of audiences. Your team will be responsible for producing key content and managing the organization's website and social channels.
- Work collaboratively with other functions to design and implement a mobilization strategy, building a meaningful movement for change on issues affecting working animals globally.

For this Head of Brand Marketing & Communication role, we are seeking a highly experienced communications professional with a proven track record in brand building, content creation, and audience engagement.
- Experience of providing strategic direction and team leadership across several specialist functions, including multi-channel top-of-funnel engagement and associated data analytics.
- Able to work closely with fundraising colleagues and external agencies to align appeals and campaigns with the brand, stories, and content strategy.
- Demonstrable experience in successfully handling sensitive issues and managing significant risk through a strategic communication and media handling approach.
- You will be an effective and encouraging leader and collaborator, capable of inspiring great team performance and working towards shared objectives.
- You will have a deep understanding of the growing importance of content and content strategy.



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