Head of Branded Partners

2 weeks ago


London, United Kingdom Games Global Full time

The games and product marketing team are responsible for working with the network of global studios delivering around 15 games per month to the market. The team is responsible for roadmap delivery, certification with regulators, delivery of all games to all markets and the marketing of those games to our partners and the external marketplace. The team works on game delivery from 6 months before go live all through the games lifecycle readying the games for market by our Partnership & Sales Teams. Data and Analytics are at the heart of everything we do and is the key to driving our overall business performance._
- The Head of Brand Partners will be responsible for the end-to-end management of the Branded Games Portfolio. Through maintaining and enhancing existing branded partnerships, whilst growing our portfolio through identifying and securing new brand opportunities. The Head of Brand Partners will play a key role in contributing towards growing EBITDA and revenue via improving the P&L performance of the branded games portfolio._
- Work with all key stakeholders across the business to create a bold Branded Games strategy and roadmap_
- _Be responsible for the delivery of the Branded Games strategy and roadmap items through the network of games studios_
- _Work closely with the Chief Product Officer to develop, manage and drive agreed goals and KPIs for the Branded Games Portfolio _
- _Manage relationships for the current Branded Partners (15+ Partners)_
- _Develop a robust system for detecting and monitoring emerging potential brands and opportunities_
- _Ensure any new brands are assessed for risk and commercial feasibility, and include in proposals to key stakeholders to partner with new brands_
- _Manage and negotiate contracts and commercials of new and existing Branded Partners_
- _Work with Studios on game creation and delivery of Branded games_
- _Analyse, evaluate, adjust, and implement effective strategies to drive growth and success with each brand_
- _Manage profit and loss for the Branded Games Portfolio_
- _Work with budget owner and the Financial Planning & Analysis team to manage budget allotted to brand partners_
- _Generate and present regular performance reviews of each branded game and brand partners_
- _ Research and evaluate competitor strategies for branded games_



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