Optimisation & Engagement Manager
1 week ago
Optimisation & Engagement Manager
Pay Rate: 242 a day
1 day a week in the office
London
3 Month contract
As an Optimisation & Engagement Manager, you will:
- Invent and deliver new revenue and engagement driving programs and evolve existing strategies
- Optimise existing slate of revenue and listening programs with a heightened focus on scale, automation, and measureable incremental impact
- Shape and lead the overall planning and strategy of each program, focused specifically on increasing engagement
- Explore which member audiences need to be served alternative comms in order to address segment-specific needs and drive incremental engagementOptimise key customer touchpoints across surfaces to increase customer engagement
- Partner with the Analytics team and varied toolsets to monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities
- Own analysis of and reporting on programs and their impact on business KPI
Preferred Qualifications
- Previous experience within digital merchandising manager / digital customer engagement and optimisation role
- Strong organisational skills with proven ability to handle multiple projects and deliver results
- Excellent verbal and written communication skills
- Experience using Adobe Catalyst
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