Web Optimisation Manager

4 days ago


London, United Kingdom Quest Search and Selection Ltd Full time

**The Company**

Quest Search and Selection are partnering with this multi-brand retail business that prides itself on working with some of the largest, premium branded & own label Fashion, Home, Beauty brands in the UK and Internationally.

**The Role**

As Web Optimisation Manager, you will be responsible for all aspects of the A/B testing process, including gathering requirements, assembling details, ensuring correct tagging/tracking, setting up, executing, and analysing the tests, making recommendationsfor site improvements based on the results of the tests.

**Responsibilities in this Web Optimisation Manager will include -**
- Take ownership of the end-to-end experiment delivery process from idea through analysis to delivery within your portfolio.
- Collaborate with Trading, UX/Design, Web Analytics, and Front End and Back End Development to plan A/B tests, document requirements, hypotheses, variations to test a solution to a problem.
- Establishing and maintaining a clear backlog, and defining the optimisation roadmap that will increase conversion, customer engagement, and other KPIs.
- Managing the delivery of optimisation programmes by coordinating directly and working collaboratively with external stakeholders and agencies.
- To identify optimisation opportunities, analyse and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- 3+ years experience in CRO/Web Optimisation role ideal as Manager, Specialist or Senior Executive level
- Must have experience in an eCommerce, Retail or B2C environment
- Have relevant personalisation software experience within, Optimizely, AB Tasty, Monetate, Dynamic Yield, etc.
- Strong analytical skills with working knowledge in analytic packages e.g., Google Analytics, DataStudio, Content Square, etc.
- Excellent time-management and organisational skills, with the ability to work in a fast-paced environment.
- Proficient critical thinking and problem-solving skills.
- Excellent stakeholder management, strong interpersonal and communication skills.
- Knowledge of HTML, JavaScript, and CSS is a plus.

**Benefits that come with this Web Optimisation Manager include -**
- A business that is expanding and pushing on with growth plans
- Flexible working
- Contributory pension
- Monthly work incentives
- Great Head Office environment

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.



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