Website Optimisation Manager
5 days ago
We have a fantastic opportunity available for a Website Optimisation Manager. The company is a retail and commercial bank in the United Kingdom. They have a network of 290 branches across England, Scotland and Wales.
The website team sits within the wider Digital Marketing and CRM team. They are responsible for delivering seamless customer experiences on the company website, in line with the business strategy and commercial objectives.
You'll be based in either London or Bristol however will work flexibly between home and the office. If working remotely is new to you, don't worry, they'll give you the support and equipment you need to get step up.
The role:
- Create, manage, and deliver the optimisation roadmap for the website improving the customer experience and onsite conversion.
- A collaborative approach, working with UX, copywriters, product owners, agencies and the wider digital marketing and CRM team to continually optimise and improve performance.
- Validate ideas and designs using quantitative and qualitative methods - A/B and multivariant tests, moderated and unmoderated user testing.
- You'll use analytical tools, customer research and feedback to identify opportunities and create hypotheses that will maximise performance.
- Play a pivotal role in creating a test and learn culture.
- Help shape the company website by adding valuable insight to drive the best possible experience and outcome.
- Good awareness of optimisation best practice, keeping up to date with the latest tools and trends.
Key skills:
- Have proven digital experience managing and optimising web content and journeys.
- Experience in delivering end to end digital campaigns, from design and build through to analysis and interpretation of the commercial benefit.
- Commercial mind-set, ability to understand key risks and opportunities and demonstrate the test plan performance.
- Excellent hands-on knowledge of the Adobe suite including Target and Analytics as well as other optimisation tools such as ContentSquare.
- Ability to distil data, draw insight and articulate into simple messages to influence stakeholders of all levels.
- Be able to help shape our website strategy and customer experience through valuable insight.
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