Chief of Campaigns and Communications

2 weeks ago

St Albans, United Kingdom CAMRA, The Campaign for Real Ale Full time

This is an exciting and challenging role at the heart of a high-profile, national, not-for-profit organisation. The Chief of Campaigns and Communications is at the heart of what we do: defining, developing and deploying national campaigns and activity to achieve our strategic objectives and ensuring we engage with members and non-members effectively across all channels. We offer an excellent benefits package, flexible working and the opportunity to be part of a sociable and welcoming UK-wide organisation.

CAMRA is a not-for-profit campaigning organisation, led by its members which promotes real ale, cider and perry, as well as the benefits of pub and club going.

We’ve got around 160,000 members, organised into more than 200 branches across the UK. With a warehouse and office in St Albans, we employ around 45 members of paid staff.

At CAMRA we are committed to supporting inclusion and diversity on our staff team and welcome different abilities, sexual orientation, gender, faith, and ethnicity.

Please also send your CV and any other supporting documents, please note CVs and any supporting **documents should be in editable format only** (Word, Open Office etc) and **we will not accept PDFs**.

**Job Purpose**:
To lead CAMRA’s campaigns and communications division. Defines campaigning, communication and engagement strategy, with reference to wider organisational objectives and is responsible for delivery against objectives. As a member of CAMRA's Senior Staff team, play a key part in the development and delivery of all CAMRA strategic objectives.

**Job Purpose**:
To lead CAMRA’s campaigns and communications division. Defines campaigning, communication and engagement strategy, with reference to wider organisational objectives and is responsible for delivery against objectives. As a member of CAMRA's Senior Staff team, play a key part in the development and delivery of all CAMRA strategic objectives.

**Key accountabilities**:

- Effectively lead, manage the performance of and develop direct reports and through delegated responsibility to those, be accountable for the performance and development of the Campaigns and Communication division (including Campaigns Team, Communications Team and Learn and Discover manager);
- Influence key stakeholders in matters of strategic importance to the successful performance of the Campaign;
- Strategic development and management of internal and external communications plans and processes, including membership publications and digital media engagement
- Strategic development and management of media engagement plans and processes
- Develop CAMRA’s campaigning policy and strategy proposals, using research and other forms of information gathering to support that activity;
- Formulate joined up engagement initiatives to deliver campaigning and wider organisational objectives, and both oversee and coordinate their execution;
- Measurement and reporting of performance against strategic objectives;
- Support the operation of relevant volunteer committees, and assist them in providing volunteer input to strategy and policy proposals to the National Executive;
- Support and enable volunteers working in committees and groups, and as individuals, to contribute to campaigning, communication and educational activity;
- Lead and coordinate the CAMRA staff’s support (secretariat and other) to external organisations;
- Lead and coordinate CAMRA’s interaction with external stakeholder organisations from the beer and pubs sector;
- Lead and coordinate lobbying of the Government, Parliament and regional assemblies and their departments, and with elected representatives and their staff in Westminster, Holyrood, Cardiff and Stormont;
- Lead and coordinate policy proposals and submissions to Government.

**Person specification - Essential Criteria**:

- Significant senior management experience, having been part of a leadership team and used to leading a variety of functions simultaneously;
- Significant experience of leading a Communications and/or Campaigns function;
- Effective as a leader who can demonstrate personal development of self and others, as well as managing and effecting performance improvements;
- Excellent and demonstrable understanding of how volunteer and membership organisations operate;
- Has the confidence, capability and personal approach to be able to influence stakeholders at every level;
- Can demonstrate personal and professional development of self and others;
- Experience of managing budgets, cost control, planning and forecasting;
- Financially literate with sound commercial judgment.

**Person specification - Desirable Criteria**:

- Understanding of the pubs and brewery industry
- Experience of working in the voluntary/membership/charity sector
- Experience of working with a volunteer board

**Behaviours**
- Leads by example
- Has a clear grasp of issues to be communicated and achieves this with confidence
- Conveys complex issues with clarity, brevity

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