Senior Marketing Executive

3 weeks ago

Salford Quays, United Kingdom Bupa Full time

**Senior Marketing Executive - Fixed Term**

**Manchester M50 3SP / hybrid**

**Salary up to £35K depending on experience + excellent benefits**

**Fixed Term 12 months**

**Full time 37.5 hours per week**

**The opportunity**

A really fabulous opportunity for an experienced, energetic Senior Marketing Executive to join a lovely, welcoming team.

You’ll develop customer journeys that bring the Bupa brand to life and support retention for SME and Specialist Products. Putting the customer at the heart of everything you do.

The role

Support the Existing Business and Specialist products Marketing Manager in delivering annual marketing plans to deliver agreed targets.

What you’ll do
- Support in the delivery of a content engagement strategy including customer journeys and event programmes which leverage customer insight across multiple channels. Engaging stakeholders across the business including clinicians and account managers to ensure their collaboration.
- Support the delivery of specialist business marketing plans ensuring that communications are delivered to tight budgets and timescales.
- Engage relevant stakeholders such as product and digital throughout
- Key marketing point of contact on multiple projects to deliver against overall marketing strategies and regulatory requirements
- Build great relationships across the business and win the hearts and minds of the wider business units
- Deliver campaigns within timescale and budgets
- Work with the team to understand and challenge digital plans and strategies
- Lead and run campaigns and projects, identifying and resolving challenges.
- To think creatively and articulate clear and insight driven briefs to deliver the optimum creative solutions to achieve our business targets
- Maintain the budget tracker and update key stakeholders accordingly.
- Make sure all direct marketing communications are following the correct processes within copy clearance, legal, compliance and brand guidelines.
- Extensive management of agencies - brief, review and judge copy and creative, and help to deliver all direct marketing communications, both offline and online

You
- Great marketing experience gained either in-house or within agency
- Effective, persuasive stakeholder management skills
- Confident, compelling communication skills and the ability to present to internal and external stakeholders at the highest level
- A commercial, results-driven, customer-focused mindset
- Experience of the full range of marketing channels
- A collaborative team player who can succeed autonomously

**Why Bupa?**

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:

- 25 days holiday, increasing through length of service, with option to buy or sell
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts

**Diversity and Inclusion**

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:
Full time

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