Senior Marketing Executive

7 months ago

Salford, United Kingdom Bupa Global Full time

Senior Marketing Executive - B2B Engagement

**Job Description**:
**Senior Marketing Executive, B2B Engagement**

**Bupa Place, Salford Quays M50 3SP**

**Flexible / Hybrid working options (2 days per week in office)**

**Permanent - Full time 37. 5hours**

**£27,500**-£32,000 depending on experience with fantastic benefits**

We consider all types of flexibility, including locations, hours and working patterns.

**We make health happen**

Working in our UK support functions you'll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you'll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

Fabulous opportunity for a brilliant Senior Marketing Executive who's an accomplished writer and content creator to help deliver our B2B customer engagement strategy by developing marketing communications, experiences and events that bring to life our ambition to be the most trusted partner for health and wellbeing.

You'll support the delivery of the B2B customer engagement plan in line with our marketing strategy by delivering exceptional customer experiences. Interact with with our Account Management teams to gain feedback on our engagement program and deliver improvements to support our trusted advisor ambition. You will also work with our clinical teams to inform our communications to support best in class client experiences.

**How you'll help us make health happen**:

- Develop, deliver and support the launch of new core Academy modules for Corporate Clients and Intermediaries. Including writing communications and working with external agencies and in house design teams to create branded assets.
- Develop and deliver a suite of new line manager assets to support corporate clients and SMEs with their workplace wellbeing strategies. Including the creation of line manager guides and bitesize video modules with Bupa's clinical experts.
- Be the guardian of all Academy assets and own the annual update and refresh of all content to ensure communications are relevant, accurate and led by clinical insights.
- Develop and deliver tools for our account managers to support their client conversations on key workplace wellbeing topics, including conversation guides and briefing materials.
- Project manage content schedules for Health Horizons and the SME Academy to ensure all communications, speaker briefings, asset creation and promotion are delivered on time and to budget
- Support the B2B Engagement Marketing manager to create and deliver a suite of communications to engage our B2B customers with our strategic partnerships, including the British Paralympics Association.
- Manage our engagement award submissions, including developing entries and managing promotion.
- Respond to client requests to support their event and engagement programmes, including organising assets and merchandise for a range of client events.
- Lead the development of how we measure and report our engagement activity across B2B, presenting to the Marketing Director quarterly.
- Present in sales team meetings, provide appropriate updates and assess demands for the engagement programme and act on any feedback to improve the customer experience.
- Capture key market and industry trends and identify new and innovative ways to boost our engagement programme.
- Represent Bupa externally in meetings with external agencies, and on occasion Corporate Clients and Intermediaries.
- Work with cross functional teams to inform the development of all strategic client experiences and an intermediary training academy both virtual and onsite (when safe) for existing and prospect.

**Key Skills / Qualifications needed for this role**:

- Educated to degree level
- Previous experience working within a B2B marketing team preferable
- Experience creating content across multiple channels, including writing communications for an external audience
- Ability to tell a succinct and compelling story through a variety of formats
- Acute attention to detail
- Excellent planning and organisational skills, including the ability to manage multiple projects at once
- Strong stakeholder management skills with an ability to build strong internal and external relationships
- Proven communication and presentation skills, both written and verbal
- Ability to work with autonomy
- Decision making skills
- Previous experience of working with external marketing agencies
- Able to work within a project team both in terms of idea generation and delivery

**Benefits**

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

- 25

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