Senior Marketing Executive

6 months ago

Salford, United Kingdom Bupa Global Full time

Senior Marketing Executive - Customer Engagement and Retention

**Job Description**:
**Senior Marketing Executive - Customer Engagement and Retention - Fixed Term**

**Bupa Place, Salford Quays M50 3SP - hybrid 2 days per week in the office**

**Salary £33K - £37K depending on experience**

**Fixed Term 12 - 14 months**

**Full time 37. 5 hours per week**

We consider all types of flexibility, including locations, hours and working patterns.

**The role**

A brilliant opportunity for an experienced Senior Marketing Executive to join a busy, friendly, customer focused marketing team.

You'll be passionate about the customer, with a desire to create content and caigns to engage and add value to our customers.

You'll get great support to build your marketing knowledge as you help to bring Bupa to life for our consumers, to really demonstrate the value of their health insurance and encourage loyalty.

You'll play a key role in explaining how our products work to make sure our customers have the right level of cover, the right product and understand the benefits.

**What you'll do**
- Support the delivery of a programme of dynamic and engaging communications tailored for customers across a number of audience segments.
- Create ideas and plans for engaging and relevant content and ensure we achieve cut through in a busy health content landscape by using the right channels and formats.
- Ensure content journeys are optimised to deliver commercial impact, core KPIs and engagement targets.
- Deliver customer communication journeys across the member lifecycle.
- Support digital adoption - driving up customer usage of our member apps and digital healthcare propositions.
- Support the running and maintenance of our member rewards proposition and supporting future loyalty initiatives.
- Build and maintain strong relationships with key stakeholders across sales, product, service and the wider UK marketing team.
- Write, manage and deliver briefs to agencies and our studio and data teams to support best in class delivery.
- Support our sales team with collateral to support renewal conversations and caigns.
- Make sure all communications are compliant and follow financial promotions standards including the on-going maintenance and management of all assets via our internal asset management system (MMS).
- Support our remediation programme, helping us to deliver communications that explain product changes or any potential updates which members need to ensure they are fully informed about their product.

**You**
- A go-getting, energetic, enthusiastic and collaborative team player with the commercial experience to work autonomously.
- Detail oriented, organised and ambitious
- An analytical, results-driven creative thinker
- Comfortable working with a wide range of stakeholders in a fast-paced delivery environment
- An understanding of customer touch points across the whole marketing mix
- Experience developing and delivering content plans.
- Strong analytical skills and ability to measure and track caigns across all marketing communications channels.
- Experience of marketing to consumer audiences would be great - in a Healthcare marketing setting would be amazing.

**Benefits**

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You'll receive the following benefits and many more:

- 25 days holiday
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Various other benefits and online discounts

**Why Bupa?**

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:
Full time
Job Area:
PR, Marketing & Brand
Locations:
Bupa Place

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