Senior Marketing Executive

4 months ago

Salford Quays, United Kingdom Bupa Full time

**Senior Marketing Executive**

**Salford Quays**

**Hybrid Working (up to 3 days WFH per week)**

**Permanent**

**Full Time (37.5 hours per week)**

**£27,500 - £38,000 DOE + fantastic benefits**
- We consider all types of flexibility, including locations, hours and working patterns. _

**We make health happen**

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The Senior Marketing Executive will assist the Senior Acquisition Marketing Manager on delivering on the teams key KPIs, adapting and reviewing acquisition activities across our APC (Awareness, Preference, Conversion) framework, so that we meet our business targets (leads and sales). Digital expertise will be key to this role and a strong focus on media buying, performance and results are necessary.

**How you’ll help us make health happen**:

- To work closely with the digital team and understand each of our core digital channels social / display / PPC /SEO, to be able to challenge plans / strategies
- To support the Senior Acquisition Marketing Manager in ensuring regular reporting is being maintained and circulated to key stakeholders
- To be able to lead and run acquisition projects that meet agreed commercial objectives and delivery deadlines to drive results.
- To think creatively and articulate clear and insight driven briefs to deliver the optimum creative solutions for our content ambitions.
- To lead on and create content to support business objectives and ensure content customers journeys are continuously optimised.
- To ensure we align to our business strategy and ensure all communications fulfil our overall strategy objectives
- To work with other members of the Marketing Team to ensure that all direct marketing communications are following the appropriate processes to adhere to copy clearance, legal, compliance and brand guidelines.
- To brief creative agencies, review and judge copy and creative, and help to deliver all direct marketing communications (both offline and online)
- To get buy-in from Finance, Legal/Compliance, Actuarial, Medical, Sales, Customer Services, Operations, Product Lines, Group Marketing and PR, Marketing Customer Communications, Marketing Insight, Marketing Propositions and Pricing teams as and when required

**Key Skills / Qualifications needed for this role**:

- Highly results driven, with an ability to analyse and articulate performance of campaigns and make recommendations on how to optimise performance and learning for the future.
- Multi-channel experience
- Excellent interpersonal skills
- A creative problem solver
- Experience of digital content production and content engagement
- Media agency experience
- Experience in digital media channels especially programmatic and social media

**Benefits**

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts

**Why Bupa?**

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:
Full time
Job Area:
PR, Marketing & Brand
Locations:
Bupa Place

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