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Senior Digital Executive
4 months ago
The Company
Our Client is an industrial and manufacturing business in the north east, they are a well established family run business that has been running across seven generations and is 191 years old. They are looking to add to their already successful marketing team in a search for a Senior Digital Executive
Role and Responsibilities
**Job Role & Responsibilities**:
- Project manage a new e-commerce website redesign project for delivery in 2024, ensuring customer experience excellence
- Manage and optimise the website, ensuring it is up-to-date, user-friendly, and search engine optimized
- Conduct keyword research and analyse website traffic to identify opportunities for improving search engine rankings and increasing organic traffic.
- Develop and execute digital marketing campaigns across various channels, using HubSpot CRM
- Monitor and report on campaign performance, providing insights and recommendations for improvements.
- Develop and create automation campaigns and workflows in line with strategic focus.
- Assist with the creation, set up, and measurement of Paid Media campaigns across various social channels always seeking ways to improve and optimise
- Assist in the development, execution, and optimisation of Paid Search campaigns through keyword research, ad copy testing, landing page and bidding optimisations, automation, budget management, and competitor analysis
- Track, measure, and report performance of all digital marketing campaigns, and assess against marketing and business goals
- Coordinate regular reporting to be shared with the Brand Manager and HoM on campaigns, activities and initiatives Middlesbrough
- Ensure online brand consistency, content production, and delivery across all digital platforms
- Stay up-to-date with the latest trends and technologies in digital marketing, identifying opportunities to incorporate new strategies and tactics into marketing plans
Person Specification:
- Energetic
- Outgoing
- Motivated
- Eager to learn
- Team Player
- Experience using CRM- Hubspot
Benefits Package
- £25-30k Base Salary
- Hours: 8am - 5pm
- Hybrid
- 1-3 days per week office depending on Location
- 23 days Holidays + Bank Holiday (Option to buy 5 days)
- Cycle to work, tech scheme and other benefits
- Company Pension
- **Location Barnard Castle
