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Ecommerce Executive
2 months ago
The Opportunity
This is an opportunity for an experienced Ecommerce professional to make a difference within a successful business who are a true market leader in their field. They design, source, distribute and manufacture their own products which are sold to the public and private sector in the UK, Europe, and rest of the world via B2B and B2C.
The company sales through multiple channels including managed corporate accounts and digital channels and they now need an Ecommerce Manager to manage the content of the site, training the site to grow order volumes, conversion rate and average order value, and manage and implement the digital marketing activity to drive customer acquisition and repeat purchase.
About the Role
The Ecommerce Manager will own the trading performance of the website, working with the Marketing, Merchandising, Customer Service and IT teams to identify opportunities to increase transactions and revenue through improvements to conversion rate and average order value, across both desktop and mobile devices.
You will be responsible for the implementation of marketing campaigns and commercial initiatives online, ensuring activity is consistent and effective across paid and owned channels.
Key Responsibilities
1. Develop and implement digital marketing strategies to drive customer acquisition and repeat purchase.
2. Manage and optimize the website's content, user experience, and conversion rate.
3. Work with the Marketing, Merchandising, Customer Service and IT teams to identify opportunities to increase transactions and revenue.
4. Implement and manage digital marketing campaigns across multiple channels.
About You
You will be an experienced Ecommerce Manager with a commercial flair and be able to demonstrate an understanding of customer behaviour and needs, and how they relate to the customer experience and overall proposition.
You will have experience in Ecommerce trading, demonstrating an understanding of the 'levers' that can be pulled to achieve specific outcomes and Shopify and Magento experience would be a great advantage. With regards to broader Digital Marketing Experience, you will have an understanding of PPC, SEO, Display and Shopping and Affiliate marketing channels and how to manage and mix them for profitable growth.
Requirements
1. Proven experience in Ecommerce trading and digital marketing.
2. Strong understanding of customer behaviour and needs.
3. Ability to develop and implement digital marketing strategies.
4. Experience with Shopify and Magento.
5. Strong analytical skills and ability to manipulate data.
