Mexican Spanish Content Manager Latam

2 weeks ago

London, United Kingdom Intelligent People Ltd Full time

We're searching for a fully remote Mexican Spanish Content Manager / Spanish Content Strategist / Content Lead LATAM for a very high-profile US consumer healthtech/wellness brand (App and web based).
They have scientifically proven methods to help users to live healthier lifestyles, and manage important conditions like Type-II Diabetes, Obesity, and Hypertension. With over 1000 employees worldwide, they employ a global workforce that changes the lives ofhundreds of thousands of people every day.
They have over 30M customers and incredible, rich content is at the heart of the offering. The Mexican-Spanish Content Manager / Spanish Content Strategist / Content Lead LATAM role involves managing the creation and localisation of compelling health, wellness& fitness articles and content for Spanish speaking LATAM markets.
The Mexican Spanish Content Manager / Spanish Content Strategist / Content Lead LATAM will:

- Create and maintain the processes and standards to localise content from its source, US English for a Latin American audience
- Build and own the international content experimentation roadmap, working with copywriting resources as needed to create and test new content across text, audio and/or video
- Define the best tools and approaches (vendors, freelancers, in-house) for adapting content to a Spanish / Mexican audience. Manage these relationships, workflows, and budgets.
- Work with the Head of Content to figure out content strategy best integrates within the broader content team.
- Collaborate with product and engineering teams as an SME on content operations. Help define requirements for immediate tooling needs as well as provide input on how our systems should evolve to automate workflows and scale to more locales at high quality.
- 3+ years' experience in a content management role, working with native level Mexican-Spanish consumer facing content from any sector, such as health, wellness, fitness, travel, entertainment, media, marketplaces, eCommerce, ride hailing, fintech, etc.
- Experience managing content for the Latin America region (LATAM)
- Ability to write well-researched content quickly, that catches attention, retains interest, encourages continued engagement, and forms a relationship with users.
- Creativity - can take a single goal, concept, or idea and conceptualize several approaches and formats to communicate it (ex. short-form, long-form, language, analogies, teaching through questions, visuals, etc)
- Flexible - can write consistent, on-brand content, as well as content in different tones and for different audiences.
- Experience managing the creation of content across written and audio formats. Video experience is a plus.
- Familiarity with A/B testing and using data to inform decisions and content strategy.
- Strong user instincts and empathy and experience design, user research, product, and engineering to iterate on ideas to benefit end users
- Strong stakeholder management skills, with the ability to work internally across content and technical teams as well as externally with vendors
- Experience with translation management systems preferred, content management systems, video/audio localization tools
Intelligent People is a specialist content management recruitment agency

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