Content Account Director

Found in: Talent UK C2 - 7 days ago

London, United Kingdom Publicis Content Full time

Job Description

The Strategy & Consultancy team are the strategic leads for Publicis Content. In this important role, the  Content Strategy Director  is essentially a consultant to our clients, and the first contact point for client briefs, using search, social and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content. Working with agencies across Publicis Groupe, you will give expert insight in how best to make brilliant content. 

What will you be doing?

This Content Account Director role will be supporting Neom, an exciting city and region build in Saudi Arabia. Amongst other things, you'll be responsible for:

Working closely with planning teams to translate client business goals and audience needs into meaningful content strategies Helping clients move from their strategic goals to content development, working closely with the content studio to produce effective content Leading teams in deep research on the content landscape to drive innovative, actionable content plans across web, social, influencers and partnerships Using data analysis, user research, benchmarking and auditing to inform strategic recommendations Briefing implementation of content strategies to internal and external stakeholders

You'll get involved in ideation sessions and translate great conceptual ideas into actionable ideas, developing integrated content campaign ecosystems and associated measurement and learning plans to improve client performance. You will also manage 1/2 Content Executives and one Manager, supporting their development and aiming to get them ready for promotion.

Qualifications

What are we looking for?

In this role, you'll bring your experience of working in a similar content consultancy type role along with a familiarity of recommending key content approaches to clients.

You'll have:

In-depth industry experience, ideally within an agency environment Experience with SEO content A solid understanding of digital media Strong writing and listening skills

You'll also have a solid understanding of tools and metrics which can measure the effectiveness of content and understand how to report this back to the clients.

If this role sounds like the dream next step, then submit an application today - we have a two stage process for this role (with a possible additional final step) and we're happy to make any adjustments needed.

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