Business Director
Found in: Talent UK C2 - 7 days ago
Job Description
The Strategy & Consultancy team are the strategic leads for Publicis Content. You will be the lead on our largest client, NEOM. You will lead a team of c7 people, across multiple strategic and operational workstreams, and own the relationship with the marketing clients who are working on the biggest and most exciting project in the world. Your team will use search, social and other data sources to help clients make the right choices about how to approach the challenges of making and distributing content. You will lead multiple strands, from high level strategic thinking with senior clients to briefing and managing content creation end-to-end.
What will I be doing?
In this role, you will hold operational leadership across the full range of content creation required to launch a new semi-independent country – the work will involve planning, briefing and measuring a range of content in collaboration with multiple client needs.
Within this, you will:
Help the clients set their strategic goals and operationalize them into content development, working closely with the on-the-ground content studio to produce effective content Manage daily check-ins with the teams creating web and video content, to ensure that it is made in line with strategy, and that the right skillsets are engaged across the process Lead teams in deep research on the content landscape to drive innovative, actionable content plans across web, social, influencers and partnerships Own relationships with multiple senior stakeholders Develop integrated content campaign ecosystems and associated measurement and learning plans to improve client performanceQualifications
For this role, we're looking for someone with incredibly well honed client management and client servicing experience. You'll be the client lead for the account, managing any and all content streams across Neom, and will be the client's main point of contact. For this reason, experience of both client management and project management is essential, perhaps even more so than in depth, detailed content strategy experience.
Despite this, you will have a strong understanding of the value that each different content platform and tool at your disposition can add, and will be able to effectively advise the client with the support of the team. In addition, you will have:
Experience with working to tight deadlines on complex client accounts Experience with content marketing (B2B desirable) Experience leading multi-disciplinary teams In-depth industry experience, within an agency environment-
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