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Head of Social Media

4 months ago

City of London, United Kingdom Vitality Full time

**Vitality, Head of Social Media, London, £Competitive + Benefits + Bonus**

**Hybrid role** - 2 days a week in the office, 3 days a week at home.

We’re the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we’re out to make the world a healthier, happier place.

That applies as much to our people as it does to our members. So, as well as a highly competitive pay package, you’ll enjoy: Free places to Vitality sponsored run events, online fitness classes and wellbeing workshops, competitions to win tickets to top-flightsporting events, health checks, and access to our full range of partners and rewards.

**The Head of Social Media role**:
The **Head of Social Media** will lead on the creation and delivery of a social media strategy for Vitality. The role will bring to life the Vitality story through creative and channel specific campaigns across our social channels.

You will oversee the running of our social channels, demonstrating how social media can increase brand awareness, engagement with Vitality’s products and services and the Vitality Programme, and drive traffic to the website.

As a disruptor within the insurance market, Vitality faces a wide range of opportunities to have a greater impact on its members and society as it strives to deliver against its core purpose, to make people healthier and to enhance and protect their lives.

**Your responsibilities as our Head of Social Media will include**:

- Devise, develop and hold the social media strategy for Vitality, raising the profile of Vitality’s key products and differentiators to different audiences
- Devise and roll out a social media growth plan for each channel to support business objectives
- Work closely with teams across Vitality including the Product Marketing Leads, the sales team, technical marketing, PR and thought leadership teams to create awareness, consideration, and demand for Vitality’s products
- Provide counsel and advise on the best use of social media channels to meet business needs, staying abreast of updates on all social channels and social and digital trends
- Production of a planned social content calendar aligned to the wider marketing objectives,
- Manage and lead the social media managers, supporting them to manage the day-to-day activity of all channels
- Identify opportunities for showcasing Vitality’s story, products, and services on social channels
- Review and advise on the opportunities for the use of influencers and develop strategies as required

**What we’re looking for in our Head of Social Media**:

- Demonstrable experience of working within a senior social media role
- Experienced at devising and managing a social media strategy for a business
- In-depth knowledge and understanding of social media and how to express content on social media, in particular across LinkedIn, Twitter, Instagram and Facebook to drive impact, loyalty and engagement
- Experienced at devising and creating social first campaigns and content for social media
- Proven ability of driving engagement with a brand through social media
- A confident communicator with excellent writing and editing skills
- Ability to work with complex information and data, and distilling this into content
- Experienced in devising campaigns and content, targeted to multiple and varied audiences
- Experienced at using analytics tools and social listening to evaluate social media activity
- Experience at devising social media plans for live events, creating engaging content for social channels
- Understanding how a brand can and should engage in conversations with followers, trends, brands, and members across all channels to maintain an active presence and boost engagement
- Strong interpersonal skills
- Understanding of how paid for social media operates and interacts with organic social
- Degree level or equivalent - has in-depth knowledge in own discipline, gained through significant work experience in a relevant role or sector

**Closing date: 13th February 2023**

If you feel you have the skills and experience to become our **Head of Social Media**, then please click **‘apply’**today - we’d love to hear from you