Head of Acquisition

5 months ago

London, United Kingdom Gousto Full time

**Company Description**
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
**Job Description** Role**: Head of Acquisition

**Location**: London - we offer a mixture of both office and hybrid working with regular travel to our London office

**Employment Type**: Full time, Permanent

Here at Gousto we have an incredibly exciting opportunity in the form of a Head of Acquisition Reporting into the Acquisition, Retention & Customer Care Director, you and your team will be responsible for delivering (and exceeding) our targets for acquiring new customers.

To do this, you will be managing a wide range of performance marketing channels (from DRTV to Meta), working with Brand on our end to end marketing strategy, leading our conversion rate optimization programme, and optimizing our acquisition pricing and discounting strategy.

This is an extremely high visibility commercial role, with a huge impact in driving business performance

If you are an experienced and highly commercial performance marketer, and want to work for a company that is fast becoming one of the most loved ways to eat dinner, this could be the perfect role for you

**Core Responsibilities**:

- ** Trading & forecast management. **Lead forecasting of new subscriber volumes, CPA & discount spend
- ** Marketing strategy.** Work in collaboration with the Brand marketing team to set out & implement our overall marketing strategy
- ** Pricing & promotion optimisation.** Lead strategy & implementation of our acquisition discount strategy
- ** Performance marketing.** Own performance & optimisation of all of our performance marketing channels, across DRTV, Meta, PPC, Affiliates, Partnerships and Print
- ** Marketing effectiveness.** Lead Gousto’s marketing effectiveness programme, including econometrics, incremental & uplift studies
- ** Digital Product.** As part of the Activate Tribe (a wider cross-functional team that include DP, Tech, UX/UI, DS, Analytics, Finance, Insights, Marketing) - work with the Product Manager to define & execute against the most impactful opportunities to drive improve sign up conversion and drive improvements to gross margin
- ** Team management & development.** Develop & manage a high-performing commercial & marketing team

**Who you are**:

- Experienced commercial leader, with a proven track record in Performance Marketing and CRO
- Extremely analytical; with strong numerical and financial modeling skills (this is critical)
- Comfortable working directly with Tech teams including data science and data analytics & Digital Product teams
- Structured problem solver, leveraging relevant data & analytics as needed
- Customer focused; understands the value and impact of amazing communications and frictionless customer experiences
- Clear communicator; working brilliantly to get the most out of stakeholders in a variety of business functions (from operations to technology), and able influence across all levels
- An brilliant people leader; who can evidence that they have inspired, motivated and developed a high-performing team
- Action orientated; You love making things happen at pace, and have the skills to lead the way
- Curious and proactive; always looking to improve the status quo for our customers and the business

**Additional Information** Benefits**

Click here to see our company** **benefits****

**Equal Opportunities**

Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner

Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.

We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.

If you like what you’ve read about Gousto and want to find out more please click I’m interested below to apply

LI-Hybrid

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