Customer Acquisition Director
21 hours ago
The Head Office invites applications for the position of Customer Acquisition Director, responsible for driving business growth and customer outcomes through the development and execution of a comprehensive customer acquisition strategy. The estimated annual salary range for this role is $120,000 - $150,000.
This role involves:
- Developing and implementing a customer acquisition strategy to drive business growth and customer outcomes.
- Leading a team of digital marketing specialists to develop channel centres of excellence and drive performance.
- Overseeing marketing campaign planning, execution, and optimisation from an acquisition perspective.
- Ensuring a customer outcome-focused mentality and alignment on key performance indicators.
- Accountability for marketing ROIs and cost management.
- Relationship management with external agencies for timely and high-quality delivery.
- Collaboration with e-commerce teams to optimise the customer journey and improve user experience.
- Regular reporting and presentations to leadership teams.
The ideal candidate will have:
- Proven experience in customer acquisition with a focus on e-commerce and retail environments.
- In-depth knowledge of acquisition channels, strategies, technology, and tools.
- Exceptional knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
- Data-driven decision-making and analytical skills.
- Project management expertise with task prioritisation and multiple project management capabilities.
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