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Marketing Officer Fixed Term Contract

4 months ago

Stirling, United Kingdom Denholm Associates Full time

An excellent opportunity has arisen within the Communications, Marketing and Recruitment Directorate for a Marketing Officer, to work for a leading further education establishment in the Stirling area. This role is to cover a maternity leave until October2023.
**Description of Duties**:

- Create, deliver and implement integrated marketing plans to support the breadth of marketing activity including events-related activity.
- Ensure marketing activities comply with brand and campaign guidelines, and are consistently applied across all media platforms.
- Provide support and guidance on the full marketing mix including: advertising, photography, film, print, content, market research, exhibitions, publications and digital marketing.
- Plan, develop, manage and monitor paid media campaigns across digital and traditional channels and integrate evaluation techniques.
- Lead, manage and evaluate online profiles and entries on internal and external websites/databases.
- Maintain and develop an up-to-date library of compelling facts, case studies/stories and a photo/film library for use in online and offline marketing communications.
- Manage annual marketing budgets covering forecast and recommended spends and monitor/reconcile budgets of all marketing activities undertaken on a monthly basis.
- Contribute to the development and implementation of corporate marketing strategic objectives and work with the Marketing Director to ensure marketing implementation plans are aligned.
- Create and edit high-quality content for publications and marketing materials (online and offline). This includes compiling content, commissioning copywriters and photographers, developing design briefs, managing photo/video shoots and liaising with externalagencies and suppliers.
- Work with the Communications and Digital teams, contributing to media relations activities.
- Prepare briefing documents for creative and media agencies.

**To be successful in this role, you will need**:

- At least three years' professional experience of marketing.
- Excellent communication and project management skills.
- Excellent skills in copywriting, editing and proof-reading.
- Experience in print buying and management.
- Experience of using branding guidelines and developing marketing campaigns (online and offline) and acting as a brand champion.
- Demonstrable experience of producing engaging, accurate content across a range of online and print marketing-communications channel.
- Proven ability to deliver effective digital marketing campaigns.
- Ability to work under pressure, multi-task and meet deadlines.
- Experience in managing a wide range of stakeholder relationships.
- Commercial acumen and experience of managing budget.