Marketing Communications Executive

7 months ago


Darlington, United Kingdom HC-One - Marketing Full time

**About The Role**: The Marketing Communications & Campaign Executive will provide a pipeline of content to support the Marketing Campaign Manager with the development of seasonal or key date marketing campaigns and the promotion of our organisational level brand story across our different audiences and channels.

They will provide expert storytelling and content creation to promote HC-One to families and commissioners across a broad range of channels, producing a continuous pipeline of blogs, news articles and videos for the HC-One website and social channels to help us build a positive digital reputation, researching and using insights from our digital team, specialists within HC-One and the wider sector.

They will produce copy templates that reflect our brand narrative for profiles on HC-One’s third-party websites, provide copywriting support for our recruitment campaigns and drive traffic to HC-One’s Careers website and ensure HC-One’s over-arching brand narrative and tone of voice feeds into any content produced.

**About The Company**:
HC-One offers professional residential, nursing and specialist dementia care for older people. We aim to be the first choice care home in each community for Residents and Colleagues; we will achieve this mission through providing the kindest possible care to Residents in over 280 care homes across the United Kingdom.

We are very proud of our outstanding team at HC-One. They are caring, warm-hearted and professional people who have a clear understanding of our Residents individual needs, choices and wishes.

We are passionate about ensuring that our current and future Colleagues can be their true selves, and that our workforce represents the communities we serve. We prioritise inclusive working practices and invite applicants from all backgrounds into our HC-One family.

**What HC-One offer**

Complimenting your salary, you will enjoy access to a huge variety of benefits and services to support your physical and psychological well-being and throughout your career we will invest in you and you will enjoy additional support and benefits including:

- Award-winning learning and development
- 25 days annual leave
- An opportunity to learn from experienced colleagues as part of an outstanding and committed team.
- GP online - providing around the clock GP consultation via an interactive app - available to you and your children under 16
- Colleague discounts - Access to over 1600 high street discounts including carefully selected discount partners
Wellbeing - free of charge access to an independent and confidential Employee Assistance Programme. This gives Colleagues and their family access to 24/7 365 support for a whole range of issues including physical, mental and financial issues
-

We want you to have an amazing experience working at HC-One, starting with our commitment to providing the quickest possible turnaround from the point of making you a job offer to you starting with us on day one.

**About You**: You hold a Bachelor's degree in Media and Communications, Creative Writing or Journalism, and have experience working or on placement in a marketing communications, PR, copywriting, editorial or journalism position.

With top-quality content creation and copywriting skills, you have outstanding communication, storytelling and research skills, demonstrable knowledge of communications techniques and best practice, experience in using CMS and an understanding deploying content across a CX/UX and SEO copywriting best practise.

Safeguarding is everyone’s responsibility and therefore it is important that you are able to recognise the signs which may indicate possible abuse, harm or neglect in its different forms and know what to do if there are any concerns. All colleagues are required to attend safeguarding training appropriate to their role and to undertake additional training in associated areas. You also have the ability to seek appropriate advice and report concerns, including escalation if action is not taken.



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