Associate, Wholesale

3 months ago

London, United Kingdom Ralph Lauren Full time

Position Overview

Focus areas include the creation and implementation of seasonal marketing campaigns (mostly digital), on-site merchandising and user experience optimization, campaign monitoring & results tracking, KPIs analysis and marketing watch.

Essential Duties & Responsibilities

**Marketing**
- **Support in building UK regional vision and roadmap,** working with UK Brick&Click and UK Luxury associates as well as local sales teams and other relevant departments
- **Develop seasonal marketing campaign with key UK wholesale Core pureplayers partners **identifying relevant themes and moments based on business and brand objectives, driving their implementation on Wholesale accounts
- **Lead creation and execution of brand marketing plans**, in collaboration with top partners and cross-functional departments where relevant
- **Brief creative teams on assets and formats requirements for Wholesale accounts **with our main 2 objectives of omnichannel consistency and brand elevation in mind,** **ensuring optimal execution
- **Coordinate performance marketing campaigns, **where relevant
- **Manage and monitor annual marketing budget** **and campaign-related finance and legal processes**, including PO and invoice tracking as well as contracts signature, working hand in hand with finance and legal teams
- **Support Germany region with key partner Zalando Always-on marketing activities**

**Reporting**
- **Track all marketing campaigns and placements, **monitoring live dates/coverage,** evaluate performance, **ensuring relevant** **KPIs are defined prior campaigns, shared by partners post-campaign and analysed to provide accurate reporting on campaign performance and data-based recommendations for future activities
- **Report on performance and learnings to the relevant stakeholders**

**On-site brand presentation**
- **Monitor key wholesale partners’ digital channels **conducting monthly site audits focusing on user experience and brand visibility, driving optimization suggestions and leading their implementation
- **Manage seasonal digital brand content deployment,** ensuring the right content is received and deployed as early as possible in the season
- Ensure full compliance of top tier partners with **brand guidelines**

**Digital**
- **Monitor new ecommerce and marketing trends **with pureplayer accounts and industry leaders (i.e: programmatic, social commerce, livestreams, virtual stores, etc), **track competitor ecommerce activities **and identify opportunities for RL, embracing a test&learn approach
- **Be a **digital marketing ambassador **and help partners and colleagues to act digitally and push digital boundaries

Experience, Skills & Knowledge
- 1-2 full strategic cycles in a similar position, with digital focus (ideally with ecommerce, digital marketing and omnichannel experience)
- Proven track record of success in project management
- Good understanding of the marcom eco-system
- Experience and/or interest in Fashion/Luxury is a plus
- Proficiency in reading and analyzing data
- Highly organized and structured, capacity to prioritize and manage multiple projects simultaneously (from start to completion) while meeting deadlines with attention to details
- Strong team spirit with ability to work cross-functions
- Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, curiosity, problem solving and high quality of execution
- Fluent in English

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