Marketing Executive

6 months ago


Paisley, United Kingdom Trodat UK Ltd Full time

Trodat UK Ltd is part of the Trodat-Trotec Group, the global market leader for self-inking stamps, marking products and laser engraving machines. From our Paisley site, we produce over half a million stamps and marking products every year to precise customer requirements.

As a marketing executive within Trodat UK, you will contribute to the overarching objective of growing our online channels to both B2B and B2C audiences. In addition to this you will also be involved with the daily running of our traditional marketing for our dealer group and wholesaler accounts, assisting in content creation, vertical marketing, new product development and effective distribution of marketing materials.

Reporting to the marketing manager you will be given a high level of autonomy, therefore a can-do attitude, ownership of tasks and a high level of communication is essential in this role.

The main responsibilities of this role include but are not limited to:

- Optimising our websites to increase organic reach, in line with our SEO strategy.
- Adding new product/variants to our websites, making sure the content is keyword rich.
- Monitor the daily running of our social media channels. This would include responding to messages outside of regular working hours where necessary.
- Assist in the creation of our social strategy, producing creative content, including social videos, blog posts etc.
- Track and report on the impact/success of campaigns and report analytics as required.
- Write and proofread marketing copy for both online and print.
- Be a key player in our monthly product lifecycle meeting, assisting in the creation of new product ideas & designs.
- Conduct analysis to determine demand, price, and competition for stamps and other personalised products.
- Maintain and update customer databases & complete customer data forms where required.
- When required, help organise and attend events and exhibitions

**Requirements**:

- Educated to degree level or equivalent with at least two years marketing experience in a similar role.
- A proven track record in developing and implementing content strategies to attract, engage and convert new audiences.
- Experience of working with Campaign Monitor, SendinBlue and Shopware is desirable.
- Strong knowledge of SEO and digital marketing strategies
- Working knowledge of databases, PowerPoint, Excel, Word, and web-based research
- Strong communication skills, written and verbal with the ability to copy-write and proofread.
- Be fully integrated across the marketing mix, with strong knowledge of digital, social, and more comfortable managing multiple priorities and demands within a fast-paced, multi-faceted environment. You must be highly organised, structured and disciplined with excellent analytic and problem-solving skills.
- The successful applicant will have experience within a Marketing environment and be able to demonstrate experience working within a team.

The interview process will be in two stages. Successful applicants will be invited back for a more in-depth interview.

**Benefits**:

- Casual dress
- Company events
- Free parking
- On-site parking
- Sick pay

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

**Experience**:

- Digital marketing: 1 year (preferred)
- Campaign Monitor, SendinBlue and Shopware: 1 year (preferred)
- Microsoft Office: 1 year (preferred)
- Marketing: 2 years (preferred)

Work Location: In person


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