Marketing Officer

4 weeks ago

Cirencester, United Kingdom Royal Agricultural University Full time

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**Marketing Officer -** Job Description

**Job title**:Marketing Officer

**Department**:External Services***

**Responsible to**:Marketing and Campaigns Manager***

**Location**:Royal Agricultural University, Cirencester***

**Salary**:Grade 6: £27,131 - £32,348 per annum DOE***

**Term**:Full time: 35 hours per week, permanent

**Relationships with**: External Services team; Heads of School and Directors of Service; Agencies;
Other marketing professionals; RAU stakeholders within a matrix context; Alumni

We have a number of different ways to work flexibly, so at your interview feel free to talk about what

flexibility means to you. There are no guarantees, however, examples of how our employees already

work flexibly include part-time, job share, hybrid-working and compressed hours.

Role Purpose

Support marketing activity across the University, following direction to facilitate the delivery of

marketing activity required to achieve business, recruitment and a broad range of RAU objectives.

Contribute to the development of the future direction of the University and development and

implementation of marketing and advertising plans. Provide operational marketing advice and

support to colleagues to aid product development, customer journey, customer experience and

market positioning.

Key Responsibilities

**1. **Work closely with the Marketing and Campaigns Manager to ensure the marketing plan is fully

integrated with annual activities, campaigns, events and outreach activities. Implement all

aspects of the marketing plan effectively and efficiently, monitoring impact and drafting reports

to ensure constant improvement and return on marketing investment.

**2. **Write and create content to support Marketing objectives that can be distributed for use across

all media e.g. web and print. This will include undergraduate and postgraduate prospectuses

and material to aid student recruitment. Content is to appeal to a range of audiences;
undergraduate, postgraduate, alumni and key stakeholders ensuring that professional brand

1
May 2023

standards and key messages are maintained. Identify gaps in content and visual imagery

making recommendations for its creation. Facilitate its creation as required.

**3. **Manage the delivery of any printed items that you have created which forms part of the

marketing plan, including flyers, adverts and brochures and liaise with suppliers as required.

This includes monitoring timescales and print budgets. Ensure all University marketing

information is accurate and engaging including undergraduate and postgraduate prospectuses,

working with agencies as appropriate.

**4. **Lead student journey marketing communications throughout the year and determine

benchmark performance data to measure effectiveness against, making recommendations for

effectiveness and make recommendations for improvement.

**5. **Design and create attractive content for on-campus digital display screens. Ensure that display

screens are up-to-date and relevant.

**6. **Act as the first point of contact for all University staff regarding marketing and brand enquiries.

Provide guidance and advice to staff on matters relating to marketing to promote the

University’s marketing objectives, and ensure professional brand standards and key messages

are maintained.

**7. **Update the internal intranet News pages with current, relevant material.

**8. **Support the smooth and successful delivery of recruitment events in a matrix fashion, lending

appropriate support for events such as Open Days and Offer Holder Days.

**9. **Undertake or arrange photography or film activities as required, editing videos as necessary.

**10. **Analyse and review CRM data to inform marketing activities.

**11. **Build and develop effective working relationships with colleagues across the University, notably

in Student Recruitment, Admissions and Student Services as well as the Schools and

Departments. Encourage the engagement of academic colleagues and the promotion of

marketing, maximising the use of opportunities as they occur.

**12. **Input into the RAU’s marketing plans: gathering market intelligence and work with the

Marketing and Campaigns Manager to analyse results in relation to the marketing plan, liaising

with relevant parties both internal to the University and externally. Gather information on

competitor Universities for market analysis.

**13. **Support team members and Communication Manager as required from time to time with other

marketing activity and social media activity.

General responsibilities:
2

May 2023The University is committed to equality of opportunity. All staff are required to comply with

current legislation, University policies and good practice guidance.
- All staff are required to act in a way that safeguards the health and wellbeing of children and

vulnerable adults at all times. The post holder must be familiar with and adhere

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