Senior Programmatic Executive

3 months ago

Luton, United Kingdom TUI Full time

We are looking for a Senior Programmatic specialist to join the TUI digital marketing team. This is an exciting time to join TUI as we continue to evolve our Programmatic buying. It is an ideal opportunity for someone looking to develop their existing knowledge in Programmatic across DSPs such as DV360 and Amazon, whilst working on Display and Video campaigns as well as new formats like Connected TV, Audio and other consideration-driving formats.

In this role you will be responsible for setting up high impact brand and direct response programmatic campaigns and working closely with the Digital Marketing Manager - Display & Video and Google representatives to ensure campaigns are optimised to the latest best practice. You will deliver innovative and forward-thinking campaigns with an ongoing test-and-learn approach. You will be working closely with other internal teams to make use of data-driven automation and ensure our creatives are aligned with other channels; promoting the right products and destinations to the right audiences to constantly improve performance.

You will work closely with Google and other agency partners to stay informed of industry developments and new product features, where you will be responsible for identifying new opportunities and formats to test. You’ll not only cover our TUI brand but also all of our fabulous sub brands including; TUI flights, First Choice, Marella Cruises, TUI Tours and TUI River Cruises. You will be reporting directly to the Digital Marketing Manager - Display & Video as well as supporting the Programmatic Executive.

ABOUT THE JOB

Media Activation - Suggest new opportunities and manage media buying across the Display and Video ecosystem to deliver the right message at the right time to the most relevant audiences
Campaign Delivery - Responsible for the activation of campaigns, in addition to supporting the Programmatic Executive in ensuring campaign set up and optimisations are aligned with the latest best practices
Campaign Reporting - Ownership of delivering and communicating regular campaign reports to Programmatic Manager and other internal stakeholders; ensuring the data presented is accurate and issues are escalated and resolved in a timely manner
Campaign troubleshooting - Work alongside the Programmatic Executive to ensure regular checks on campaign delivery and identify any potential issues with campaign set-up to either resolve directly or escalate with Programmatic Manager
Forecasting - Provide regular forecasts on campaign delivery and suggest ways to drive efficiency / increase scale in response to trading priorities and fluctuations in performance
Audience Creation - Support the Programmatic Manager - Display & Video in the creation of 1st, 2nd and 3rd party audience segments and identify opportunities to test in line with strict A/B frameworks to analyse and present findings
Ad Operations - work closely with the agency to ensure the smooth-running of trafficking and tag management across DV360 and other partners
Industry Knowledge - stay current with industry changes and support the Digital Marketing Manager - Display and Video in proposing and activating new initiatives that help us stay ahead of competition by being a market leader

ABOUT YOU

You will have a passion for Programmatic and enjoy working in a dynamic team with the shared goal to evolve buying beyond just Video and Display
Proven experience in using Demand Side Platforms, ideally DV360. Experience in using an Ad Server and Analytics Platform is beneficial.
Advanced Excel Skills and SDF knowledge alongside Microsoft Word, Excel, Outlook, and PPT and ability to adapt to learn new technologies
Strong collaborative ethic to work with internal and external stakeholders in a fast-paced environment

ABOUT OUR OFFER

Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
Discretionary Bonus Scheme
Private Medical Insurance, single cover with option to add dependants
Permanent Health Insurance
Excellent rates with foreign exchange
Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

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