Senior Digital Creative Optimisation Executive

5 months ago

Luton, United Kingdom TUI Full time

The Senior Digital Creative Optimisation Executive offers a fantastic opportunity to execute and optimise creative across a range of Digital Marketing channels. Taking ownership of digital content creation across several wide-reaching campaigns.
You will have a holistic view of all content used across our ever-growing digital channels, working closely with the channel owners (including Display, Paid Social, Affiliates, SEO, Metasearch and YouTube) to identify opportunities to improve our creative formats. Ensuring they are always adopting a digital and customer centric approach, as well as testing new formats and placements to maximise engagement and reach.

You will work closely with the Senior Digital Marketing Manager and the wider team to prioritise creative tasks and projects which will have the biggest impact on our overall performance. As well as working closely with Content and Brand Marketing teams to ensure there is alignment across all channel’s day to day, but also across broader campaigns and brand guidelines.

The role will also take ownership of the creative process to ensure channels are supporting the key commercial priorities, following the most effective processes from content creation to go live, and take pride in measuring the impact of these priorities with channels. Alongside also driving forward the continuous improvement and A/B testing strategy, maintaining a roadmap, and managing channel creative tests and optimisations.

This role will cover creative execution and optimisation across all TUI UK&I brands including TUI package, flights, accommodation only Marella & River Cruises, Lakes & Mountains, Crystal Ski and First Choice.

ABOUT THE JOB

Taking ownership and responsibility for driving forwards creative alignment across all digital marketing channels on a weekly basis as part of our standard creative, but also during critical campaign periods, ensuring our templates and formats are fit for purpose.
Working closely with the Display Programmatic team and external Dynamic Creative Optimisation (DCO) technology and stakeholders to deliver best in class Display creative across multiple audiences and concepts, whilst also minimising delays in delivery feeding into the roadmap and priorities for development.
Working closely with the wider Content and Brand Marketing teams to feed into the overall creative strategy for the business, ensuring all assets and campaigns are putting Digital formats at the formats at the forefront of their planning.
Owning the test & learn roadmap amongst digital channels, driving forward creative A/B testing as well as audience led targeting to deliver increased customer engagement in our creative executions. Ensuring results are collated, shared and learnings implemented as part of BAU.
Taking the lead on preparing creatives, writing briefs, and identifying new opportunities to test and work on new placements/platforms.
Ensuring we’re continuing to develop and drive forward the online mid-funnel strategy, alongside the Senior Digital Marketing Manager, particularly through the use of Online Video and other programmatic formats.

ABOUT YOU

A creative and innovative thinker with the ability to build relationships, drive forward new ideas, processes, and creative strategies
Excellent photoshop skills with a keen eye for creative excellence
An interest in technology and a basic understanding of how advertising technology can help deliver relevant content to customers
Strong attention to detail and highly organised
The ability to manage multiple stakeholders effectively with excellent written and oral communication
An understanding of how digital marketing channels work is desirable but not essential
Experience managing a small team is desirable
Results-driven with the ability to analyse performance data and make data-driven decisions

ABOUT OUR OFFER

Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
Discretionary Bonus Scheme
Private Medical Insurance, single cover with option to add dependants
Permanent Health Insurance
Excellent rates with foreign exchange
Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

LI-SH1 #LI-Hybrid, #LI-Onsite

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