PPC Marketing Executive

6 months ago


Alcester, United Kingdom Helping Hands Home Care Full time

Location: Support Office (Alcester)

Helping Hands Home Care is a leading provider of home care services, dedicated to supporting individuals in their daily living activities. We are currently seeking a skilled and motivated Paid Media Executive to join our team. As a Paid Media Executive, you will play a crucial role in driving both customers and carers to our business through various digital advertising platforms.

**This role is based in our Alcester office, with the flexibility to work from home one day per week.**

**Responsibilities**
- Develop and execute effective paid media strategies on platforms such as Google Ads, Microsoft Ads, Meta, and Indeed.
- Monitor and optimize paid media campaigns to ensure maximum return on investment (ROI).
- Conduct keyword research, ad copywriting, and campaign targeting to reach our target audience effectively.
- Track, analyse, and report on campaign performance using relevant metrics and data-driven insights.
- Stay up to date with industry trends and best practices to continually improve campaign performance.
- Collaborate with internal stakeholders to align paid media efforts with overall marketing objectives.

**Requirements**:

- Proven experience managing paid media campaigns, specifically in Google Ads. Microsoft Ads, Meta, and Indeed experience is a plus.
- Strong analytical skills and the ability to interpret data to drive actionable insights and optimisations.
- Familiarity with digital marketing metrics and key performance indicators (KPIs).
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and reports.
- Ability to work independently and collaboratively in a fast-paced environment.

**Benefits**
- Career progression opportunities
- Hybrid working, with 4 days based at our support office in Alcester and 1 day working from home
- 23 days annual leave, rising to 25 after 2 years of service



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