Paid/ppc Specialist Freelancer

5 months ago

Folkestone, United Kingdom Sleeping Giant Media Full time

**ROLE**: Paid/PPC Specialist Freelancer
**DEPARTMENT**: Client Services - Paid Team
**DURATION**: Freelance/casual/project based
**PACKAGE**: Pay per project

Sleeping Giant Media is a multi award winning business with clients across the UK and Europe, and we’re looking for freelance Paid/PPC Specialists to help take us to the next level

We champion diversity and flexibility, valuing each team member’s contribution to our clients’ success. If you are looking to tackle exciting challenges and grow your expertise in PPC, we would love to hear from you.

**Overview**

Are you a meticulous PPC expert, passionate about driving website performance through technical excellence? We're seeking skilled Freelance Paid and PPC Specialists to join our digital marketing team at Sleeping Giant Media on a project basis. In this role, you will be responsible for managing and optimising our clients' paid campaigns across various platforms including Google and Meta, as well as potentially some campaigns on LinkedIn and Microsoft. You may be responsible for creating, managing, and optimising campaigns to drive trac, generate leads, and achieve ROI targets. You will work closely with our internal Paid Media team to develop strategies that meet client objectives and improve overall performance.

**About The Role**

**The Role**:

- Develop, implement, and manage PPC campaigns on Google Ads, Bing Ads, Facebook Ads, and other platforms.
- Conduct keyword research and selection for pay-per-click campaigns.
- Analyse and optimise ad copy, landing pages, and bidding strategies.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Perform A/B testing to determine the eectiveness of dierent ad variations.
- Stay up-to-date with industry trends, PPC best practices, and platform updates.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.

**The Person**:

- Proven experience managing PPC campaigns with a track record of achieving KPIs.
- Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.
- Proficiency in keyword research and using tools like Google Keyword Planner, SEMrush, or Ahrefs.
- Google Analytics certified.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong problem-solving skills and the ability to work independently.
- Exceptional attention to detail.
- Exceptional communication skills, with a knack for explaining complex concepts clearly and effectively.
- Ability to handle multiple projects and dynamic priorities without missing a beat.
- Excellent presentation skills.
- A team player

**Requirements**:

- 2+ years of hands-on experience managing PPC campaigns for a wide variety of businesses
- Experience working in both Paid Search and Paid Social is ideal
- Strong analytical skills to interpret data and optimise campaign performance
- Excellent analytical, organisational, project management, and time management skills.
- Freelance, independent contractor status with the ability to work remotely.

**The Team**:
The Client Services Team is made up of people from different walks of life, who all share the common goal of exceeding expectations for their clients. They are responsible for designing unique and highly technical strategies for their clients to achieve higher levels of engagement and ROI through search engine optimisation and paid search.

We are a dedicated bunch of people in multiple phases of growth. Some have years’ experience, some are starting out in their journey. They collaborate with the wider client team on our One Team approach, this ensures we are driving growth for all our clients; our strategy is always client first. The team all want to thrive in their environment, drive the business forward, and deliver an excellent service for their clients.

**Together**:
The company itself started in 2008, and part of that success is through our values - we all have to wear CAPES. That is, we have to be a great Communicator, Accountable, Positive, Effective, and Self-Aware. To celebrate our Giant heroes, we make sure everyone is well taken care of.

We welcome people from all walks of life, so if you’d like us to make any adjustments for you to be able to take part in our recruitment, just let us know.

**Benefits**:

- Competitive pay per project
- Flexible working hours
- Opportunities for ongoing collaboration with our dynamic team
- Exposure to a diverse range of exciting projects and industries

**Required Criteria**
- 2+ years of hands-on experience managing PPC campaigns for a wide variety of businesses
- Experience working in both Paid Search and Paid Social
- Strong analytical skills to interpret data and optimise campaign performance
- Excellent analytical, organisational, project management, and time management skills
- Freelance, independent contractor status with the ability to work remotely
- Experience using Goo

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