Digital Marketing Officer

2 weeks ago

Folkestone, United Kingdom The Eight Group Full time

**Overview**

This is an exciting opportunity to join a rapidly expanding Independent Training Provider specialising in the hair beauty & wellness sector. TNB has grown significantly over the past year and is now looking to move the company to the next level of growth and requires an individual and team player to be responsible for the digital marketing using a variety of digital marketing methods to communicate with customers and promote products and activities to both potential and existing clients including the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Using push and pull marketing techniques, targeting consumers both directly and indirectly.

We are a team of highly experienced experts who specialise in apprenticeship, traineeship, adult education and funded training within the hair and beauty & wellness sector, and pride ourselves on the Core Values that underpin our business:

- Above and Beyond as Standard
- Passion for Learning
- Committed to Succeed
- Keeping It Real

**Description of the Role**

The role sits under the Managing Director and is primarily responsible for the following:

- Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram & Tik Tok.
- search engine optimisation (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.
- pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
- mobile marketing - includes app-based, in-game, location-based and SMS marketing.
- affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
- Liaise with colleagues to ensure priorities are identified and acted upon in line with service provision and contractual requirements.

As the holder of this role, you will be required to undertake the following tasks:

- create and upload copy and images for the organisation's website
- provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- design website banners and assist with web visuals
- communicate with clients, affiliate networks and affiliate partners
- conduct keyword research and web statistics reporting
- contribute to social media engagement and brand awareness campaigns
- use web analytics software to monitor the performance of client websites and make recommendations for improvement
- contribute to company and industry blogs and manage e-communications
- assist with paid media, including liaising with digital advertising agencies
- develop and integrate content marketing strategies
- keep up to date with current digital trends
- manage the contact database and assist with lead generation activities
- negotiate with media suppliers to achieve the best price for clients.
- Assist with the preparation and production of IAG brochures, leaflets, course information and other publicity materials
- Take personal responsibility for ensuring monthly targets are met to meet contractural requirements
- Have a strong understanding of all TNB Products including clients’ problems and solutions

As our company grows, naturally so does our team, which is why we are looking for someone who wants a genuine career path to grow their knowledge and existing skillset. We have exciting opportunities being developed and as the business grows, we will be wanting to further develop our most promising staff so that their careers can progress at a pace that aligns with their lofty ambitions.

**Responsibilities of Role**

As the role holder you will be required to:

- Develop and document processes and procedures to develop and grow marketing working closely with the business development team
- Participate in group strategy conversations to help contribute to the longer-term success of the business
- Have a flexible approach to working and be willing to ‘muck-in’ with your colleagues to help the business operate at its peak level all day every day
- Represent TNB at appropriate external meetings and user groups

All staff are expected to:

- Make the most efficient and effective use of human, financial and material resources.
- Attend all internal and external meetings and training courses as required by the SMT.
- Be responsible for the health and safety of self, staff, clients and visitors and report any hazards or potential hazards to the person in charge or take other appropriate action.
- Adhere to the safeguarding and whistle blowing procedures when t

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