Digital Marketing
5 months ago
Company Profile ;
Shibumi is an independent fashion label created in 2004, which was inspired by a passion to bring more colour and beauty into our world. We are a family run business in the heart of Gloucestershire and we love what we do. We dress real people in beautiful clothes, from petite to plus sizes included, pieces can be individually designed and everyone is dressed to feel elegant, stunning and taken care of, with attention to detail being vital to us. Our wish is to inspire you to wear beautiful outfits casually as well as just for special occasions. We sell at shows, have a showroom and are online. We have a global customer base stretching from across Europe to Asia, America, Australia and beyond. We have dressed some high profile customers however everyone is equally as valuable. Our company has a passionate social responsibility ethic giving a percentage of our sales to global charities. Our manufacturing is done in our studio in India and all the designs are done by Ruth and her daughter Coco here in the UK. We care about what we do and all orders are packed with love and good vibes.
The Role
We are looking for an organised, creative, positive Digital Marketer to continue building our brand and sales online. We are a small team and are looking for someone that will fit in and enjoy their role. You will be building the marketing strategy of the business to help drive sales and brand awareness. The role is working 2-3 days a week in-house partially but can also be flexible with working from home a day once you have a good awareness of the brand. You will need to be able to come into the office for atleast a day per week though. Someone local to the office in Gloucestershire is ideal. This role could potentially be freelance.
**Duties**:
- Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms
- Manage and optimise digital advertising campaigns across various channels
- Implement up to date best SEO practices to come high on google and bring brand awareness converting to sales.
- Conduct market research to identify trends and opportunities for growth
- Stay up-to-date with industry trends and best practices in digital marketing
- Monitor and analyse key performance indicators (KPIs) to measure the success of digital marketing efforts
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels
Qualifications:
- Bachelor's degree in Fashion Marketing, Communications, or a related field
- Proven experience in developing and implementing successful digital marketing campaigns
- Proficient in content management systems (CMS) and customer relationship management (CRM) software, we use Shopify
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Creative thinker with the ability to generate innovative ideas for digital marketing campaigns
- Ability to work independently and manage projects simultaneously
If you are a results-driven individual with a passion for digital marketing, and would like to work with an ecologically aware boutique fashion brand that cares about the world and the people in it, we want to hear from you.
**Job Type**: Part-time
**Salary**: £16.00 per hour
Expected hours: 15 - 21.5 per week
**Benefits**:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- Store discount
Schedule:
- 8 hour shift
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- GL60PT: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 3 years (required)
- Marketing: 3 years (required)
Work Location: Hybrid remote in GL60PT
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