Head of Strategic Partnerships, Content and Digital Marketing

2 weeks ago

Stroud, United Kingdom Ecotricity Full time

About The Role


As our Head of Strategic Partnerships, Content and Digital Growth your key responsibility will be to identify, develop, and maintain strategic relationships with business partners that will include conducting market research to identify potential domestic partners, reaching out to them and negotiating partnership agreements that benefit all parties, nurturing the relationship to support our domestic growth strategy along with responsibility for developing our digital marketing and content strategy and leading our domestic marketing team to drive revenue and business growth across all digital channels and engagement from our existing customers, covering disciplines from social media and email to PPC and SEO whilst developing and implementing a comprehensive content strategy for Ecotricity Limited aligned with our founder’s vision and the company's objectives, target audiences, and brand guidelines.


Core Responsibilities


  • Identify and evaluate potential domestic strategic partners ensure that partnerships align with the company's strategic objectives and drive business growth and LTV
  • Develop and maintain strong relationships with key partners.
  • Negotiate partnership agreements and contracts.
  • Collaborate with internal teams to integrate and manage partnerships.
  • Monitor and analyse the performance of partnerships.
  • Develop and implement strategies to maximize the value of partnerships.
  • Manage the partnership lifecycle from initiation to execution.
  • Ensure compliance with partnership agreements.
  • Conduct market research to identify industry trends and opportunities.
  • Develop and manage partnership budgets.
  • Represent the company at industry events and conferences.
  • Work with marketing teams to develop co-marketing initiatives.
  • Develop and implement processes to streamline partnership management.
  • Creating and implementing the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels
  • Leading and mentoring the digital marketing team to foster a culture of creativity and collaboration to ensure the execution of digital marketing campaigns including SEO, PPC, email, and social media
  • Managing and allocating the digital marketing budget across departments, ensuring resource is effectively allocated to maximise return on investment
  • Conducting regular market and competitor research to identify trends and strategies to inform future digital activity
  • Tracking and reporting on KPIs across the marketing team to ensure return on investment is being achieved, and making subsequent informed decisions
  • Develop and implement a comprehensive content strategy aligned with the company's objectives, target audiences, and brand guidelines. This strategy should establish clear goals and metrics for success.
  • Lead and manage the content team to deliver a comprehensive editorial calendar to ensure the timely delivery of content across digital platforms including Facebook, Instagram, LinkedIn, and TikTok, with the potential to expand to additional channels in the future.
  • Create, curate, and manage content Collaborate with other team members and the wider group (Graphic Designer, Copywriter) to create and oversee the creation of visually compelling and multimedia-rich content assets.
  • Collaborate closely with the Sales team to ensure seamless communication with the target audience and align marketing messages with Sales communication.
  • Continuously monitor and analyse content performance metrics, such as website traffic, engagement rates, and conversions. Utilise these data-driven insights to formulate recommendations that optimise content strategy.
  • Maintain a comprehensive understanding of industry best practices, emerging trends, and evolving content formats. Conduct research on industry trends, market insights, and competitor analysis.



About You


  • Bachelor's degree in business, Marketing, or a related field.
  • Demonstrable experience in partnership management or Marketing.
  • Proven record of accomplishment of developing and managing successful partnerships.
  • Strong negotiation and relationship-building skills.
  • Excellent communication and presentation skills.
  • Ability to think strategically and identify new opportunities.
  • Experience working with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects and priorities simultaneously.
  • Excellent knowledge of digital marketing channels, tools, and best practices
  • Strong analytical mindset with the ability to interpret data to inform decisions
  • Outstanding leadership skills, with proven experience in effectively managing and motivating a team
  • Exceptional written and verbal communication skills
  • Ability to think innovatively and commercially.
  • Extensive knowledge of social media strategy creation and execution.
  • Deep knowledge of content creation techniques.
  • Strong understanding of various social media platforms, their audiences, and best practices, such as Meta, LinkedIn, TikTok, YouTube etc.
  • Data-driven approach with experience in content analytics.



About Us


What's in it for you...


Healthcare plan, life assurance and generous pension contribution

Volunteering day

Hybrid working

Various company discounts (including shops, days out and events)

Holiday of 25 days (plus bank holidays) & ability to buy/sell days

Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025


Flexibility statement


The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.


Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.


We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of - grass.


We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.


Ecotricity is an equal opportunities employer and is committed to providing equality for all.

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