Head of B2B Brand Partnerships
1 month ago
This role requires an innovative, creative and strategic thinker, with a passion for sustainability.
Your primary focus will be to drive growth, brand awareness and expansion through strategic partnerships with TPIs.
Working closely with the BDM’s (Business Development Manger) and the Sales Management Team, you will support the development of new and existing commercial partnerships, aligned to our overall B2B Sales and Marketing plan. Your commitment to sustainability and ethical business practices aligns seamlessly with Ecotricity's values, making you an ideal candidate to oversee TPI relationships and drive positive change in the energy industry. o Working with the Sales Management team to identify and prioritise potential TPI partnership opportunities that align with Ecotricity's growth objectives and sustainability goals.
o Develop and execute strategic partnership plans to drive revenue growth, market expansion, and customer acquisition.
o Acquisition & Onboarding: TPI Onboarding and process management: working with the BDM’s to ensure smooth integration and successful collaboration.
● Partnership Management & Execution of Campaigns:
o Coordinate the development and implementation of joint marketing campaigns, promotional activities, and sales initiatives to drive awareness and demand for Ecotricity's products and services through partner channels.
o Relationship Growth – Support BDMs with marketing materials and relationship-building strategies.
o Performance measurement, reporting & optimisation, with budget responsibility.
● Research & Analysis of Identifying Sector Requirements:
o Strong strategic thinking and analytical skills, with the ability to identify opportunities, analyse data, and develop innovative partnership strategies.
● Collaboration and Stakeholder Management
o Internal alignment for TPI partnership activity:o Collaborate with cross functional teams, including sales, customer service, marketing, brand team, product development, and operations, to align partnership activities with overall business objectives.
o Digital Marketing: Work closely with the Digital Lead to create a digital marketing strategy for your partners, including SEO, SEM, email marketing and content marketing.
Acting as secondary lead alongside the B2B Sales BDM and working closely with the Bid Writer in the formulation and management of tender responses.
o Networking: Represent Ecotricity at industry events, conferences, and networking opportunities, showcasing the company's expertise, innovation, and impact in the renewable energy sector.
o Passion for sustainability and a genuine commitment to advancing environmental goals through business partnerships.
Bachelor’s Degree in Business Administration, Marketing / Communications correlated field (desirable)
● Excellent communication and negotiation skills, with the ability to build rapport, influence decision-makers, and navigate complex business relationships.
● Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
● Budget management experience.
● Proficient in using marketing automation tools and CRM systems.
Healthcare plan, life assurance and generous pension contribution
Hybrid working
Various company discounts (including shops, gym, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.
We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.
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