B2B Partnership Manager
1 week ago
About The Role
We are seeking a highly motivated and results-driven TPI (Third Party Intermediaries)Partnerships Manager to join our fast growing B2B Marketing team. This role requires an innovative, creative and strategic thinker, with a passion for sustainability.
Someone who can foster strong relationships with TPI’s and collaborate effectively across diverse teams and stakeholders. Your primary focus will be to drive growth, brand awareness and expansion through strategic partnerships with TPIs.
Working closely with the BDM’s (Business Development Manger) and the Sales Management Team, you will support the development of new and existing commercial partnerships, aligned to our overall B2B Sales and Marketing plan. Whilst doing this, you’ll foster strong relationships with key stakeholders and industry influencers. Your commitment to sustainability and ethical business practices aligns seamlessly with Ecotricity's values, making you an ideal candidate to oversee TPI relationships and drive positive change in the energy industry. Sounds like you? Keep on reading…
Key Responsibilities
● Partnership Strategic Development
o Working with the Sales Management team to identify and prioritise potential TPI partnership opportunities that align with Ecotricity's growth objectives and sustainability goals.
o Build and nurture relationships with key stakeholders at TPIs
o Develop and execute strategic partnership plans to drive revenue growth, market expansion, and customer acquisition.
o Acquisition & Onboarding: TPI Onboarding and process management: working with the BDM’s to ensure smooth integration and successful collaboration.
● Partnership Management & Execution of Campaigns:
o Coordinate the development and implementation of joint marketing campaigns, promotional activities, and sales initiatives to drive awareness and demand for Ecotricity's products and services through partner channels.
o Relationship Growth – Support BDMs with marketing materials and relationship-building strategies.
o Create a calendar of events, round table discussions and hospitality opportunities to keep our TPI’s engaged and encourage further collaboration
o Performance measurement, reporting & optimisation, with budget responsibility.
● Research & Analysis of Identifying Sector Requirements:
o Develop a deep understanding of partner and sector needs, pain points, and market dynamics to tailor partnership strategies and offerings accordingly.
o Strong strategic thinking and analytical skills, with the ability to identify opportunities, analyse data, and develop innovative partnership strategies.
● Collaboration and Stakeholder Management
o Internal alignment for TPI partnership activity:o Collaborate with cross functional teams, including sales, customer service, marketing, brand team, product development, and operations, to align partnership activities with overall business objectives.
o Digital Marketing: Work closely with the Digital Lead to create a digital marketing strategy for your partners, including SEO, SEM, email marketing and content marketing.
o Tender responses: Acting as secondary lead alongside the B2B Sales BDM and working closely with the Bid Writer in the formulation and management of tender responses.
o Networking: Represent Ecotricity at industry events, conferences, and networking opportunities, showcasing the company's expertise, innovation, and impact in the renewable energy sector.
o Exceptional team player who builds open and supportive relationships. Is receptive to feedback and acts accordingly
● Mission Advocacy
o Champion Ecotricity's sustainability mission and values in all partnership interactions, working closely with Senior Sustainability Manager and the wider group strategy. Be the face of Ecotricity in external meetings with customers and partners.
o Passion for sustainability and a genuine commitment to advancing environmental goals through business partnerships.
About You
Qualifications
● Bachelor’s Degree in Business Administration, Marketing / Communications correlated field (desirable)
● Proven track record of successfully developing and executing strategic partnerships, ideally with TPIs / Brokers
● Excellent communication and negotiation skills, with the ability to build rapport, influence decision-makers, and navigate complex business relationships.
● Ability to build and maintain strong relationships with internal and external stakeholders.
● Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
● Budget management experience.
● Proficient in using marketing automation tools and CRM systems.
About Us
What's in it for you...
Healthcare plan, life assurance and generous pension contribution
Volunteering day
Hybrid working
Various company discounts (including shops, gym, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025
Flexibility statement
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.
Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.
We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.
Ecotricity is an equal opportunities employer and is committed to providing equality for all
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