Director of Partnership Development

19 hours ago

Stroud, Gloucestershire, United Kingdom Ecotricity Full time
Job Title: Director of Partnership Development

We are seeking a highly skilled and experienced professional to lead our strategic partnerships, content, and digital growth efforts. As our Director of Partnership Development, your key responsibility will be to identify, develop, and maintain strategic relationships with business partners that align with our company's strategic objectives and drive business growth and LTV.

About The Role

This role offers a unique opportunity to shape the future of our business by building and managing high-value partnerships that drive revenue growth and expand our customer base. If you have a proven track record of developing and executing successful partnership strategies, we want to hear from you

Key Responsibilities:

  • Develop and implement partnership strategies that align with our company's strategic objectives and drive business growth and LTV.
  • Identify and evaluate potential domestic strategic partners to ensure that partnerships align with our company's strategic objectives and drive business growth and LTV.
  • Negotiate partnership agreements and contracts.
  • Collaborate with internal teams to integrate and manage partnerships.
  • Monitor and analyse the performance of partnerships.
  • Develop and implement strategies to maximize the value of partnerships.
  • Manage the partnership lifecycle from initiation to execution.
  • Ensure compliance with partnership agreements.
  • Conduct market research to identify industry trends and opportunities.
  • Develop and manage partnership budgets.
  • Represent the company at industry events and conferences.
  • Work with marketing teams to develop co-marketing initiatives.
  • Develop and implement processes to streamline partnership management.
  • Create and implement the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels.
  • Lead and mentor the digital marketing team to foster a culture of creativity and collaboration to ensure the execution of digital marketing campaigns including SEO, PPC, email, and social media.
  • Manage and allocate the digital marketing budget across departments, ensuring resource is effectively allocated to maximise return on investment.
  • Conduct regular market and competitor research to identify trends and strategies to inform future digital activity.
  • Track and report on KPIs across the marketing team to ensure return on investment is being achieved, and make subsequent informed decisions.
  • Develop and implement a comprehensive content strategy aligned with the company's objectives, target audiences, and brand guidelines. This strategy should establish clear goals and metrics for success.
  • Lead and manage the content team to deliver a comprehensive editorial calendar to ensure the timely delivery of content across digital platforms including Facebook, Instagram, LinkedIn, and TikTok, with the potential to expand to additional channels in the future.
  • Create, curate, and manage content. Collaborate with other team members and the wider group (Graphic Designer, Copywriter) to create and oversee the creation of visually compelling and multimedia-rich content assets.
  • Collaborate closely with the Sales team to ensure seamless communication with the target audience and align marketing messages with Sales communication.
  • Continuously monitor and analyse content performance metrics, such as website traffic, engagement rates, and conversions. Utilise these data-driven insights to formulate recommendations that optimise content strategy.
  • Maintain a comprehensive understanding of industry best practices, emerging trends, and evolving content formats. Conduct research on industry trends, market insights, and competitor analysis.

About You

  • Bachelor's degree in business, Marketing, or a related field.
  • Demonstrable experience in partnership management or Marketing.
  • Proven record of accomplishment of developing and managing successful partnerships.
  • Strong negotiation and relationship-building skills.
  • Excellent communication and presentation skills.
  • Ability to think strategically and identify new opportunities.
  • Experience working with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects and priorities simultaneously.
  • Excellent knowledge of digital marketing channels, tools, and best practices.
  • Strong analytical mindset with the ability to interpret data to inform decisions.
  • Outstanding leadership skills, with proven experience in effectively managing and motivating a team.
  • Exceptional written and verbal communication skills.
  • Ability to think innovatively and commercially.
  • Extensive knowledge of social media strategy creation and execution.
  • Deep knowledge of content creation techniques.
  • Strong understanding of various social media platforms, their audiences, and best practices, such as Meta, LinkedIn, TikTok, YouTube etc.
  • Data-driven approach with experience in content analytics.

About Us

We offer a competitive salary of £80,000 - £100,000 per annum, depending on experience, along with a range of benefits including:

  • Healthcare plan, life assurance, and generous pension contribution.
  • Volunteering day.
  • Hybrid working.
  • Various company discounts (including shops, days out, and events).
  • Holiday of 25 days (plus bank holidays) & ability to buy/sell days.
  • Cycle to work scheme, car pooling, and onsite parking available.
  • As a valued member of the team, you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025.

Flexibility Statement

The fast-moving nature of the company's business means that from time to time, you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps employees to make their contribution in a changing environment.

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