Retail & Fleet Marketing Coordinator

1 month ago

Maple Cross, United Kingdom Nissan Full time

**Overview of Company**

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment.

**Overview of Marketing**

Nissan has a strong reputation for innovation. It is the responsibility of our product marketing, communications and marketing planning teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The teams work closely with world renowned advertising and PR agencies to support the delivery of exciting initiatives

**Overall Purpose of Role**:
**1 year FTC**
- Provision of services & support for the Nissan dealer network including Business centres to optimize sales.
- National Retail and Fleet marketing communications advertising including Digital, Customer relationship marketing & offer-led finance campaigns.
- Work with agencies, Nissan Europe and cross-functional NMGB stakeholders to align on key messages and co-ordination of budgets and deliver of plans.
- Role includes being the conscience of fleet in key meetings to ensure effective targeting of key fleet audiences to drive awareness and consideration to purchase.

**Main Tasks and Responsibilities**:

- Support & co-ordinate quarterly tactical campaign process for Retail, Fleet & Motability.
- Ensure a clear briefing process is followed up working alongside key agency partners.
- Measured campaign executions with key stakeholder approvals including product and legal as well as thorough post campaign analysis to identify key learnings.
- Support in delivering an integrated Fleet CRM programme to provide one clear plan each quarter.
- Support Retail & Fleet Dealers with marketing assets and guidance materials alongside agency partners.
- Support Sales performance managers with adhoc visits to under-performing dealers.
- Assist with the management of the Marketing Quality Management programme including ; results calculation, reviews with Sales and Marketing Director, cascading to stakeholder and recharging dealers as appropriate.

**Skills and Experience**
- Demonstrable experience working in a similar fast paced role with a focus on delivery to plan
- Resourceful & solutions focused
- Proficient in Microsoft Office package
- Agency management
- Retail sales experience

**Diversity and Inclusion**

NMGB's aim is for employees to be able to work in a worry-free, "best-self" manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.

Maple Cross Hertfordshire United Kingdom

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