Campaign & Loyalty Coordinator

4 months ago

Maple Cross, United Kingdom Nissan Full time

Nissan has a strong reputation for innovation. It is the responsibility of our product marketing, communications and marketing planning teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The teams work closely with world renowned advertising and PR agencies to support the delivery of exciting initiatives

Overall Purpose of Role |

To support the Marketing Programmes Section Manager and coordinate key loyalty, campaign and employee channel activities across all product lines. In addition, enable product line performance and consistency between product marketing teams. Support Marketing Planning Manager on additional reporting and analysis.

Main Tasks and Responsibilities

Campaigns / Retail Offers

Co-ordinate and manage Product / Fleet / MarComms team inputs throughout campaign creation and development process
Co-ordinate and manage ongoing competitive monitoring for all product lines [e.g. product dashboards]
Co-ordinate and manage cost of finance, residual values, finance penetration and renewal reports across all product lines.
Manage development of Sales & Marketing guides and other materials that support the Campaigns roll out
Manage deployment of any ad hoc Campaign updates such as updated pricing, Residual Value and/or Campaign Enhancements.
Ad hoc troubleshooting and handling of Field team / Network questions

Employee channel

Manage the Quarterly Campaign approval process in parallel with the Retail Offers
Manage the Employee offers website updates and marketing asset development as required
Support the evolution of the program both in terms of model availability and customer eligibility

Loyalty

Support in defining segmentation and targeting for renewal campaigns
Collaborate with Customer Relationship Management (CRM) team to develop retention/renewal campaigns
Create National Quarterly renewal campaigns alongside Nissan Financial Services

Internal events and meeting support

Coordinate the organisation of the quarterly Marketing National Dealer Association meeting
Support the organisation of Regional Business Update roadshows as required

**Additional tasks**:
Local brochure and tech spec coordination liaising with Product Team and local agency
Manage the Marketing Planning budget file, including raising and managing Purchase Orders for relevant activities.
Participate and act as the representative for Marketing Planning in New Model Launch Committees
Management of a Data Analyst tasks

Skills & Experience

Experience in a similar role role delivering time critical tasks to a plan
Automotive sales and marketing, product marketing, knowledge of pcp, leasing, fleet beneficial
Solution focused with a proactive approach to driving objectives to completion

Diversity and Inclusion

NMGB’s aim is for employees to be able to work in a worry-free, “best-self” manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.

Maple Cross Hertfordshire United Kingdom

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