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Marketing Manager
1 month ago
Job: Marketing Manager
Location: Derby
Job: Permanent
Salary: £40-50K per annum
This is a challenging and unique role which will require collaboration, innovative thinking, and agility to deliver marketing strategy and brand management across diverse areas
Our Client is a leading manufacturer of chilled own-label products and need a Marketing Manager to develop and implement their marketing strategy to support growth. This hands-on role will create and execute strategies and tactics.
Established 50 years ago, our client has grown to become a leader in their field, withe ambitious plans requiring an evolving brand and a strong marketing strategy to support growth in the Food Service sector.
KEY RESPONSIBILITIES
Create and implement an overall 3-year marketing strategy, framework and plan through the marketing mix
Establish long- and short-term objectives for the products and geographies, including working closely with the wider team to ‘develop and win’ new business
Plan, direct, implement and evaluate the marketing plan, that drive increased demand for our products and services
Work closely with the businesses to gain insights and feedback to inform marketing and brand strategy and execution
Support the communication strategy, managing digital communication including social media
Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sector
Develop marketing plans around key seasonal and event driven areas that maximise the business as the ‘go-to’ in the sector
Lead building a commercially viable retail branded proposition
Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within the markets; UK, APAC, North America
Lead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure ‘fit to win’ for the local market
QUALIFICATIONS, KNOWLEDGE & EXPERIENCE
At least 3 years of market strategy and planning experience
Brand development and management track record
Food service experience preferred, but not required
International experience preferred, but not required
Bachelors degree in Marketing, Business Admin or related field
Excellent at influencing stakeholders at all levels of the organisation
Strong organisational and planning skills, brilliant at juggling multiple projects and deadlines
Excellent communication and presentation skills
A full driving license
Able to travel between UK sites and occasional travel outside the UK
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