Marketing Director

2 weeks ago

Derby, Derby, United Kingdom Hilton Foods Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Hilton Foods. As a Marketing Manager, you will be responsible for developing and implementing our marketing strategy, brand management, and product marketing plans.

Key Responsibilities
  • Create and implement a comprehensive 3-year marketing strategy, framework, and plan through the marketing mix.
  • Establish long- and short-term objectives for our products and geographies, including working closely with the wider team to 'develop and win' new business.
  • Plan, direct, implement, and evaluate the marketing plan to drive increased demand for our products and services.
  • Work closely with our businesses to gain insights and feedback to inform marketing and brand strategy and execution.
  • Support the communication strategy, managing digital communication, including social media.
  • Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sector.
  • Develop marketing plans around key seasonal and event-driven areas that maximize the business as the 'go-to' in the sector.
  • Lead the development of a commercially viable retail branded proposition.
  • Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within the markets; UK, APAC, North America.
  • Lead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure 'fit to win' for the local markets.
Requirements
  • At least 3 years of market strategy and planning experience.
  • Brand development and management track record.
  • Experience in working with food manufacturers.
  • Food service experience preferred, but not required.
  • International experience preferred, but not required.
  • Bachelor's degree in Marketing, Business Admin, or related field.
  • Excellent at influencing stakeholders at all levels of the organization.
  • Strong organizational and planning skills, brilliant at juggling multiple projects and deadlines.
  • Excellent communication and presentation skills.
  • A full driving license.
  • Able to travel between UK sites and occasional travel outside the UK.

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