Marketing Director

2 weeks ago

Derby, Derby, United Kingdom TH Recruitment Full time
About the Role

We are a dynamic and innovative recruitment agency, TH Recruitment, whose values include transparency and integrity. We are seeking an experienced Marketing Manager to join our growing sales and marketing team.

The company has projected significant global growth within the next few years, making it an exciting time to join our team.

Key Responsibilities
  • Develop and maintain a comprehensive marketing strategy to deliver key initiatives and objectives
  • Utilize HubSpot dashboards with suitable KPIs for marketing activities

Key areas of focus include:

  • Overseeing the company's product brochures and other physical marketing materials using outsourced providers
  • Maintaining the company website CMS within HubSpot, including publishing website content, blogs, testimonials, case studies, etc.
  • Coordinating the company's global promotional marketing events and activities, such as trade shows and exhibits
  • Tracking both paid and organic marketing activity from the point of engagement through the marketing ecosystem (website, events, social media channels, etc.) within HubSpot
  • Maximizing the company's social media platforms, particularly LinkedIn
  • Liaising with partners and resellers to maximize global opportunities
Requirements
  • A degree in marketing or business management, or a related subject, and ideally CIM accredited
  • A good understanding of current marketing standards, data protection, and GDPR
  • Experience with Enterprise CRM Software such as Hubspot, lead generation, CMS, and workflow automation
  • Proficiency in maintaining Google Ads campaigns and reporting within Google Analytics
  • Proficiency in Microsoft packages and a high-level ability to use digital publication tools
What We Offer
  • A data-driven mindset, curious, and analytical problem-solving skills
  • Experience as a copywriter or content writer
  • Experience in the software industry
  • International experience working with suppliers, prospects, customers, and colleagues
  • 5 years' marketing analytics experience in a B2B-focused company
  • Experience in managing outsourced providers
  • Excellent verbal and written communication skills
Benefits
  • Flexible home and office working
  • 40-hour working week - flexible with core hours 10am to 4pm each day
  • 25 days paid holidays - plus your birthday off
  • Company health scheme
  • Salary commensurate with experience
Reporting Line
  • You will report to the CEO
  • You will have a seat on the management team

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