Marketing Manager

1 week ago


Derby, Derby, United Kingdom TH Recruitment Full time
About the Role

We are a dynamic software business, driven by a collaborative and supportive culture, with a strong emphasis on transparency and integrity. As a key member of our sales and marketing team, you will play a pivotal role in driving our global growth strategy.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to deliver key initiatives and objectives.
  • Oversee the creation and maintenance of engaging marketing materials, including product brochures and website content.
  • Manage and optimize HubSpot dashboards to track marketing performance and key performance indicators (KPIs).
  • Coordinate global promotional marketing events and activities, including trade shows and exhibits.
  • Monitor and analyze both paid and organic marketing activity, leveraging HubSpot to track engagement and conversion metrics.
  • Maximize the potential of our social media platforms, particularly LinkedIn.
  • Liaise with partners and resellers to identify and capitalize on global opportunities.
Requirements
  • A degree in marketing or business management, with CIM accreditation preferred.
  • Proven experience with Enterprise CRM software, lead generation, content management systems (CMS), and workflow automation.
  • Proficiency in maintaining Google Ads campaigns and reporting within Google Analytics.
  • Strong Microsoft Office skills and ability to use digital publication tools.
  • A data-driven mindset, with analytical problem-solving skills and experience in marketing analytics.
  • Excellent verbal and written communication skills.
What We Offer
  • A competitive salary commensurate with experience.
  • A flexible 40-hour working week, with core hours from 10am to 4pm.
  • 25 days paid holiday, plus your birthday off.
  • A company health scheme.
Reporting Line

You will report directly to the CEO and have a seat on the management team.



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