Marketing Product Manager
1 month ago
Marketing Product Manager
Overview:
We are looking for a Product Manager to lead and grow our industrial and exterior lighting lines, managing product specifications, profitability, and marketing across all regions.
Key Responsibilities:
Identify target markets and required products in line with business strategy.
Analyze market trends, regulations, and competitor strategies in industrial and exterior lighting.
Manage product lifecycles to maximize profitability through value engineering and pricing strategies.
Develop strategic plans based on pricing, competition, and product specifications.
Create marketing tools to highlight unique selling points and value propositions for sales teams.
Draft briefs and business cases for new product ranges, incorporating market and customer insights.
Assist in establishing product costs and market pricing relative to competitors.
Support the creation of marketing content and materials.
Train and support sales teams, both domestically and internationally.
Manage key customer relationships, developing tailored product solutions.
Provide bi-annual reports on product performance, market trends, and recommended actions.
Conduct CPD seminars for internal and external audiences.
Qualifications:
Strong technical knowledge of lighting applications.
Familiarity with British Standards and industry guidelines.
Proficiency in MS Office.
Excellent communication, presentation, and analytical skills.
Ability to influence cross-functional teams.
Strong problem-solving skills and teamwork.
Willingness to travel domestically and internationally
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