Senior Marketing Officer

3 weeks ago

London, United Kingdom THE NATIONAL ARCHIVES Full time

This is a brilliant opportunity for a talented campaigns marketer with an interest in history and the cultural sector.You will be the lead for marketing campaign delivery and digital marketing communications at The National Archives, helping to grow our audience numbers and deepen engagement.You will be a brand ambassador, provide strategic guidance to communication teams around the organisation and manage the delivery of effective marketing communications across print and digital channels that promote our exhibitions, events, products and services and engage existing and new audiences with The National Archives.You will oversee, coordinate and manage our marketing channels including a varied email marketing programme and a variety of social media channels.

This is a full time post. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time.

We would particularly like to encourage applicants from backgrounds currently underrepresented in archives, including those who identify as Lesbian Gay Bisexual Transgender (LGBT+), from Black, Asian and minority ethnic cultural backgrounds, those who are neurodivergent, and those with hidden or visible disabilities.

How to apply:

If you are an internal applicant : please do not use the link on this page. Please apply via your employee Workday account.

If you are an external applicant : to submit your application please click the 'Apply' button on this page.

You will be asked to provide details of your work experience and write a personal statement. In your personal statement please explain, using examples, how you meet the essential criteria given below. You may draw on knowledge, skills, abilities, experience gained from paid work, domestic responsibilities, education, leisure interests and voluntary activities. Please note selection for interview will largely be based on the information you provide in this section.

Essential criteria:

  • Marketing experience: Significant practical experience of developing and delivering high-quality, successful marketing strategy and multi-channel campaigns, including strength in and hands-on experience of email marketing and social media;

  • Brand and creative experience: Proven track record of experience and expertise in brand management, including hands-on design skills and experience with Adobe Creative Cloud

  • Communication skills: Demonstrate first class copywriting and editing skills; the ability to convey complex information to external audiences and key stakeholders in an accessible, concise and engaging manner. A polished, clear presenter, confident and determined in work with the vision and ability to express it.

  • Teamwork: Excellent interpersonal skills with enthusiasm and credibility to lead. Proven experience of leading multi-disciplinary teams and of influencing senior leadership and external stakeholders.

  • Planning and project management: Excellent organisational and project management skills, can work flexibly, think creatively to solve problems and proven ability to manage complex programmes of work, involving inputs from various teams; to produce work of high quality under pressure with minimal supervision

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