Head of Content and Brand
1 week ago
An iconic, dynamic storyteller with a rich heritage and a global audience in the millions, The Sun is now focusing on an exciting, video-focussed strategy to engage new audiences, putting video at the heart of The Sun's journalism.
This is your chance to lead that change redefining how content is created and consumed, contributing to fast paced, agenda setting video output that drives traffic and revenue, as we redefine how a brand at the heart of the nation's conversation finds innovative new ways to tell the stories that matter in the fast-paced digital world.
Your Role: As Head of News Video, you will be responsible for spearheading our multi-platform news video proposition. This role is at the heart of our strategic shift, where video creation, new format innovation, and audience engagement are key drivers. You will lead the development and implementation of cutting-edge news video, ensuring we are first to the breaking stories of the day - always told with the famous Sun tone of voice. You will help to lead newsroom transformation, commissioning video from the newsroom, rather than just being reactive to the newsrooms video needs.
Strategic Leadership: Develop and execute a comprehensive digital video news strategy that aligns with the company's vision for audience growth, brand relevance, and revenue diversification.
# Innovation in Video News Formats: Create and experiment with new video formats that engage diverse audiences across multiple platforms (YouTube, TikTok, Instagram, etc.) and ensure we remain the leading source of news stories.
# Work with the Senior News Video Commissioning Editor and video news commissioning editors to ensure we are always at the forefront of breaking news storytelling.
# Ensure we approach exclusives with a video-first approach so they are broken across platforms seamlessly.
# Data-Driven Approach: Use data analytics and audience insights to shape video content, optimise performance, and increase audience engagement and loyalty.
# Oversee the production of engaging, multimedia storytelling that integrates seamlessly across platforms, creating a unified brand narrative.
# Identify and cultivate revenue opportunities through video partnerships, sponsorships, and branded content collaborations.
# Build and mentor a cross-functional team of producers, editors, and content creators to deliver innovative, high-quality video projects.
# Senior Stakeholder Management: Liaise with the most senior stakeholders in the newsroom and the wide business to inform strategy and champion video transformation.
You have a track record of leading digital innovation, particularly in video content creation and distribution.
# Audience & Data Obsessed: You have a proven track record of thriving on understanding audiences, using data-driven insights to tailor content that captures attention and drives engagement.
# Production Expertise: Deep experience in producing multimedia content across a range of platforms. You know how to create compelling stories that resonate in a digital world.
# Marketing Integration: You have a strong understanding of brand marketing and can seamlessly align video strategies with overall brand objectives.
# Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
~ Wide range of training available, plus full LinkedIn Learning access
~ Private medical insurance including coverage for pre-existing conditions
~ Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
~ 'Bikes for Work' and 'Electric Car' scheme
~ Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
~ Access to wellbeing benefits such as EAP, physio/massage and counselling
~ A generous pension scheme with employer contributions of up to 5%
~25 days holiday, plus bank holidays and up to 4 volunteering days per year
~ We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days, there is the option to work remotely if desired.
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