Content Lead

2 months ago

London, United Kingdom Green Park Content Full time

Full-time, starting with a 6-month fixed-term contract

Remote - South Africa. 

Introduction

We are a fast-growing, global content agency that delivers amazing audience-led content that helps brands connect with their audiences. We work for global brands and organisations including Unilever, Campari, Sanofi and many others. 

We are looking for a dynamic leader for six-month pilot for a new Content Squad at Greenpark. This is a dedicated content role with the primary objective of maximising website traffic and brand awareness for an exciting brand in Saudi Arabia. This is a remote role, located in the UK, South Africa, UAE or Saudi Arabia and managed out of the UK. A performance mindset, ability to lead and own the project from end-to-end are essential.

This role will be working with copywriters, creatives and experts in search and performance to help serve the content needs of a leading Saudi Arabian hospitality brand – it’s a role the right person can make their own by becoming an essential partner to the client who intimately understands their business, products and audiences.

Why the job exists

To lead a new, exciting always-on content project focused on driving traffic, conversions and brand fame for a hospitality and tourism brand in Saudi Arabia. To lead a team creating content that will work hard to capture and engage audiences across web and social.  To make sure all content is delivered in a timely way and perfect condition. To run content trackers and closely monitor the progress of content production, execution and publishing. To provide ongoing strategic support the brand on performance content, trends in their industry, using social and search insights to support.  To develop tone of voice and editorial guideline documents and be a guardian for the written word for the brand across web and social.  To lead internal brainstorms to develop creative ideas for tackling business objectives through content.  To upskill and train internal teams where necessary on what immaculate performance content looks like and how to achieve it.  To edit and check all copy before it goes live to make sure it is faultless and meets brand guidelines.

Requirements

At least 5 years managing website and social content, including editing articles, good working knowledge of SEO and commercial copy and experience in social media copywriting and planning. Experience in omnichannel content strategy and planning. Experience working closely and managing client stakeholders. Experience with working with brands on content production is essential, experience with working in the tourism and hospitality industry is a plus. Excellent understanding of web insights and reporting, including social listening, and how to use this to develop and grow strategies. Understanding of user journeys and how to use copy to convert – including product descriptions, CRM, push notifications and all buying journey copy executions. Exceptional writing, editing and communication skills with the ability to create impactful copy for web. Ability to work both independently and as part of a team. Experience in CRM strategy, copy creation and management is preferred.  Highly organised and able to manage multiple projects at once.

Reporting and Communication Structure

Reports to the Head of Content, EMEA

Responsibilities

Set up internal workflows around the content squad and how it works most efficiently to meet client needs. Managing three copywriters to make sure they are hitting their goals and producing copy that delights, informs and ultimately converts for the brand.  Responding to client requests in a nimble and proactive way. Making sure the priorities of the client are reflected in project plans. Funnelling and adhering to all client feedback and proactively working on it to improve processes and outputs.  Ensuring quality and accuracy across all content outputs and that It meets all brand and regulatory guidelines.  Lead and help manage internal creative meetings, as well as provide pro-active content ideas and suggestions to the content output on all channels/platforms. Plan all the social and web content into the content calendar, including: Always-on content with the aim of driving site traffic and conversions. Reactive and seasonal content. Ideating and executing team content. Maintain website calendars and trackers

Performance review and personal development

By the Head of Content, EMEA, based on: 

Delivering content targets. Ensuring the quality of content is to an exceptionally high standard. Successfully managing a team to deliver the project. Relationships with other clients and other departments. Interpersonal/communication skills.  Being a team player. Demonstrating the core values of Green Park Content. 

  • Content Management Lead

    2 days ago

    London, Greater London, United Kingdom Green Park Content Full time

    At Green Park Content, we're seeking a highly skilled Managing Editor to lead our Editorial function for Brand/Client. This role requires a proactive and tenacious individual who can drive content strategy creation and review, while overseeing the Editorial team and managing client relationships.Key Responsibilities:Develop and implement content strategies...

  • Content Director

    7 days ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for spearheading the content practice across Publicis agencies – Starcom, Zenith, and Spark Foundry. You will work closely with high-profile clients such as L'Oreal, LVMH, Mondelez, and Sky to drive growth in three core areas: Sponsorships and Partnerships, Owned Content...

  • Chief Content Officer

    4 weeks ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesDevelop and implement a growth strategy to...

  • Chief Content Officer

    4 weeks ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesDevelop and implement a growth strategy to...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesDevelop and implement a growth strategy to...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesDevelop and implement a growth strategy to...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesLead a diverse team of content creators,...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving the growth and success of our content practice. This involves developing and executing a comprehensive strategy to scale our content offerings and double revenue within the next three years.Your Key ResponsibilitiesLead a diverse team of content creators,...

  • Content Strategist

    3 weeks ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and execute a content strategy...

  • Content Strategist

    3 weeks ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and execute a content strategy...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and implement a content strategy...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and implement a content strategy...

  • Chief Content Officer

    5 days ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs Chief Content Officer at Publicis Content, you will be responsible for driving growth in three core areas: Sponsorships and Partnerships, Owned Content Strategy, and Creative Assets and Production. Your primary goal will be to double the revenue generated by the content practice over the next three years, leveraging innovation, strategic...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving growth and innovation in the content practice. Your leadership will focus on developing and executing a comprehensive strategy to scale the content practice and double revenue in three years.Key ResponsibilitiesDevelop and execute a growth strategy to scale the...

  • Chief Content Officer

    1 month ago

    London, Greater London, United Kingdom Publicis Content Full time

    About the RoleAs the Managing Director of Publicis Content, you will be responsible for driving growth and innovation in the content practice. Your leadership will focus on developing and executing a comprehensive strategy to scale the content practice and double revenue in three years.Key ResponsibilitiesDevelop and execute a growth strategy to scale the...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    Job Title: Content LeadGreen Park Content is seeking a highly skilled Content Lead to join our team. As a Content Lead, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, conversions, and brand awareness.About the RoleThis is a dynamic leadership role that requires a strong understanding of content...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    Job Title: Content LeadGreen Park Content is seeking a highly skilled Content Lead to join our team. As a Content Lead, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, conversions, and brand awareness.About the RoleThis is a dynamic leadership role that requires a strong understanding of content...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and execute a content strategy...

  • Content Strategist

    1 month ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and execute a content strategy...

  • Content Strategist

    4 weeks ago

    London, Greater London, United Kingdom Green Park Content Full time

    {"title": "Content Lead", "description": "Job SummaryWe are seeking a highly skilled Content Lead to join our team at Green Park Content. As a Content Lead, you will be responsible for developing and executing a comprehensive content strategy that drives engagement and conversions for our clients.Key ResponsibilitiesDevelop and implement a content strategy...