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Content Lead

4 months ago

London, United Kingdom Green Park Content Full time

Full-time, starting with a 6-month fixed-term contract

Remote - South Africa. 

Introduction

We are a fast-growing, global content agency that delivers amazing audience-led content that helps brands connect with their audiences. We work for global brands and organisations including Unilever, Campari, Sanofi and many others. 

We are looking for a dynamic leader for six-month pilot for a new Content Squad at Greenpark. This is a dedicated content role with the primary objective of maximising website traffic and brand awareness for an exciting brand in Saudi Arabia. This is a remote role, located in the UK, South Africa, UAE or Saudi Arabia and managed out of the UK. A performance mindset, ability to lead and own the project from end-to-end are essential.

This role will be working with copywriters, creatives and experts in search and performance to help serve the content needs of a leading Saudi Arabian hospitality brand – it’s a role the right person can make their own by becoming an essential partner to the client who intimately understands their business, products and audiences.

Why the job exists

To lead a new, exciting always-on content project focused on driving traffic, conversions and brand fame for a hospitality and tourism brand in Saudi Arabia. To lead a team creating content that will work hard to capture and engage audiences across web and social.  To make sure all content is delivered in a timely way and perfect condition. To run content trackers and closely monitor the progress of content production, execution and publishing. To provide ongoing strategic support the brand on performance content, trends in their industry, using social and search insights to support.  To develop tone of voice and editorial guideline documents and be a guardian for the written word for the brand across web and social.  To lead internal brainstorms to develop creative ideas for tackling business objectives through content.  To upskill and train internal teams where necessary on what immaculate performance content looks like and how to achieve it.  To edit and check all copy before it goes live to make sure it is faultless and meets brand guidelines.

Requirements

At least 5 years managing website and social content, including editing articles, good working knowledge of SEO and commercial copy and experience in social media copywriting and planning. Experience in omnichannel content strategy and planning. Experience working closely and managing client stakeholders. Experience with working with brands on content production is essential, experience with working in the tourism and hospitality industry is a plus. Excellent understanding of web insights and reporting, including social listening, and how to use this to develop and grow strategies. Understanding of user journeys and how to use copy to convert – including product descriptions, CRM, push notifications and all buying journey copy executions. Exceptional writing, editing and communication skills with the ability to create impactful copy for web. Ability to work both independently and as part of a team. Experience in CRM strategy, copy creation and management is preferred.  Highly organised and able to manage multiple projects at once.

Reporting and Communication Structure

Reports to the Head of Content, EMEA

Responsibilities

Set up internal workflows around the content squad and how it works most efficiently to meet client needs. Managing three copywriters to make sure they are hitting their goals and producing copy that delights, informs and ultimately converts for the brand.  Responding to client requests in a nimble and proactive way. Making sure the priorities of the client are reflected in project plans. Funnelling and adhering to all client feedback and proactively working on it to improve processes and outputs.  Ensuring quality and accuracy across all content outputs and that It meets all brand and regulatory guidelines.  Lead and help manage internal creative meetings, as well as provide pro-active content ideas and suggestions to the content output on all channels/platforms. Plan all the social and web content into the content calendar, including: Always-on content with the aim of driving site traffic and conversions. Reactive and seasonal content. Ideating and executing team content. Maintain website calendars and trackers

Performance review and personal development

By the Head of Content, EMEA, based on: 

Delivering content targets. Ensuring the quality of content is to an exceptionally high standard. Successfully managing a team to deliver the project. Relationships with other clients and other departments. Interpersonal/communication skills.  Being a team player. Demonstrating the core values of Green Park Content.