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CRM Project Executive
4 months ago
com, with a vision to become the number one destination in men's fashion, boohooMAN is growing fast and expanding internationally.
Our goal is to give our customers top quality, fashion-forward clothing at a price that doesn't break the bank. The customer journey should be enjoyable, frictionless, and strongly represent the boohooMAN brand.
Our menswear collections and ground-breaking campaigns have taken the market by storm. We want to be the world's number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life.
This is key role within the boohooMAN and CRM team for the group. Reporting into the Head of Digital Marketing, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels.
We're looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.
Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: Overseeing the end to end management and execution of global email and push notification campaigns to nurture customers and deliver sales
Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys
Project and strategical lead and for all CRM initiatives and channel integrations including: Formulating and delivering a cross channel, data driven segmentation strategy, Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging, Define & lead a cross departmental database growth plan, Migration of Push Notifications into ESP, Create and embed send time optimisation model, Potential implementation of Facebook Messenger and WhatsApp
Building brand loyalty and meeting customer objectives for the business
Collaborate with internal insights and marketing research teams to build and enhance customer insights and data. BoohooMAN CRM representative across brands. As a core brand in the group, you will actively nurture regular feedback meetings, share best practice & knowledge. Harnessing the collective experience from a network of CRM experts to push group progress forward
Deliver weekly, monthly, quarterly and ad hoc reports highlighting achievements, upcoming projects and insights to the leadership team
Monitor and develop ESP structure and architecture, ensuring database quality and validity is not compromised
Marketing GDPR representative. Regularly liaising with Legal and other business stakeholders to ensure all marketing team are in line with legislation
Manage CRM team hierarchy, identifying team growth areas and create development solutions through coaching, mentoring and knowledge sharing opportunities
Change is a certainty - you need to adapt and be agile. We're passionate, agile, creative and one team.
A creative, analytical and commercially driven individual
Experience within a CRM Management role
Experience in email marketing and campaign management tools.
Excellent command of MS Office-package
We've set our sights on dominating the global e-commerce fashion market, and because we're 13 brands (and counting), there are plenty of opportunities to grow your career. You'll get the opportunity to take part in our various share schemes
Core hours enable you to flex your working times around your needs on an ad hoc basis
There's up to 40% discount off our all of our brands
With HQs in Manchester and London and offices across the globe (some are dog friendly), LI-ZB1 #marketing #J-18808-Ljbffr
