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CRM Project Executive

2 months ago

Manchester, United Kingdom Adanola Full time

After a huge recruitment year our database is primed and ready to be nurtured through our CRM funnel. Reporting directly into the Head of Performance Marketing, you will lead Adanola’s CRM strategy focusing on the retention of our most engaged and valuable customers.
Build and execute a CRM strategy, with quarterly deliverables in place that align with our business pillars.
Measure all email and loyalty performance on a weekly / monthly and quarterly basis, keeping a pulse on results that feed our business goals and strategy.
Deploy frequent segmentation and creative testing to ensure we are continuously evolving.

CRM
Carve and execute an effective CRM strategy that can be applied across all markets including; Lead the segmentation strategy across all email marketing touchpoints from; campaign launches, to performance flows and loyalty on-boarding.
Segments should be optimised by customer value to ensure all cohorts are being accounted for, content should be led by data insight and optimised for outcome.
Ensure all email content is on brand and built to serve a clear purpose.

Full end to end management of our loyalty partner to ensure the relationship is working as effectively as possible, challenging where necessary.
In depth understanding of the returning customer model and how this can be amplified through CRM tactics and rewards style marketing.

Customer Data Management
Nurture the relationship with Klaviyo to ensure we are ahead of platform updates, industry news and are considered for any alpha, beta testing.
Maintain all APIs across Klaviyo to ensure all data is fully integrated across our ecommerce and digital marketing platforms

Team Management
Working closely with our trading team to utilise email marketing as an effective tool to drive business performance and category priorities.
Working closely with our marketing team to ensure our email marketing strategy is aligned with our key brand moments and weekly trading priorities.
Managing a growing team of direct reports you will lead our CRM department.

We are looking for a CRM expert with 5+ years’ experience. You will be familiar with loyalty style marketing schemes and able to hit the ground running with our rewards programme that is already in place.
You can pull, interpret, and analyse platform data and have the ability to translate this insight to your colleagues where relevant.
You’re able to think strategically about the Adanola brand as well as rolling up your sleeves to get stuck in with wider team tasks if need be.
Showcase strong understanding of returning customer model, interpreting key metrics with the ability to take action and drive improvements from this analysis.

We're on a mission to becoming everybody's everyday uniform and we need great people with great attitudes to help work towards that. Bonus structure for all employees
Private Medical Insurance
Day off on birthday
25-day holiday minimum
Flexible workplace
‍♀️ Monthly well-being allowance
50% staff discount
Pension scheme available