Dynamics CRM
4 weeks ago
Role : Head of CRM
Working set up: Hybrid working – typically in office 2-3 times a week
Office location: Salary : Up to £90,000 to £100,000 plus 20% bonus and benefits
How would you go about building a CRM programme for a product that’s very much a ‘considered purchase’ – taking a view of ‘disrupting the status quo’ much in the same way companies like Cinch, Motorway and CarWow have successfully disrupted car buying and selling in the UK?
Doing the same thing for holiday homes, for a firm who has a well-established heritage in this space with locations all around the UK.
As the Head of CRM, you’ll be leading a team of 14+ people and ownership of CRM Ops, CRM Strategy and Planning as well as a small telemarketing team.
Create the CRM strategy which is robust and covers all avenues from initial prospect engagement, nurture through to conversion and purchase.
All whilst providing strategic leadership and guidance to your team, and being the face of the business unit with the wider business.
Experience in defining a roadmap and strategy for a consumer facing CRM programme for a product or service which would be deemed a considered purchase (e.g. house builders/home improvements, automotive, estate agency, etc.)
Good evidenced experience of the lead to acquisition side of CRM programmes
Data centric mindset, with a great understanding of where and how to use data effectively in a CRM programme to decide strategy as well as in the operational implementation side too
Good knowledge of how to define and implement the right checks and measures for performance. Or, for a chat and more information please contact me on:
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